Martech Series

FEBRUARY 15, 2023

Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 86

Retail ROI Food MarTech 86

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

JANUARY 3, 2023

How using a CDP can help CPGs harness the value of first-party data. How to ensure first-party data drives ongoing ROI for CPGs. retailers) to own the direct consumer purchase experience, in recent years, many brands have been investing more and more in direct-to-consumer efforts. CPGs and third-party audiences.

ROI 101

ROI Control Group Audience Cookies 101

Martech Series

JUNE 10, 2022

Brick-and-mortar stores for online retailers. Marketing Technology News: Could Your Multi-Location Business’s Reviews Be Hurting Your ROI? With great offers, they incent consumers to subscribe to their products. For instance, Dollar Shave Club offers a subscription model for consumers where they send you monthly razors.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 85

Cookies Marketing Demand Side Platform Ad Server 85

Martech Series

JUNE 22, 2022

An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days. The Reltio Integration Hub has been integral in helping us connect accurate and trusted data three times faster than alternative solutions,” said Sajid Syed, Sr.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52