Martech

APRIL 30, 2024

This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms. Cost management : Eliminating redundant tools and better allocation of resources lead to reduced costs and higher ROI.

MarTech 113

MarTech Marketing ROI Data Management Platform 113

VideoWeek

MAY 24, 2022

This includes known identity signals drawn from PubMatic’s publisher-facing Identity Hub, first-party data, contextual signals, seller-defined audiences, and modelled audiences.

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech

JANUARY 3, 2023

How using a CDP can help CPGs harness the value of first-party data. How to ensure first-party data drives ongoing ROI for CPGs. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Establishing (or replacing) centralized audience activation management.

ROI 101

ROI Control Group Audience Cookies 101

Martech

APRIL 11, 2022

Access to martech platforms, such as the Google Marketing Platform and Adobe Analytics, enable marketers to analyze campaign performance, convert audiences, take risks and measure growth driven by strategy. The biggest trend to watch for is testing data sources. But where do marketers get the right momentum to start? .

Marketing 104

Marketing Banner Machine Learning ROI 104

Martech Series

AUGUST 4, 2022

New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges. At a time when North American marketers are being called on to raise their games as masters of data and ROI, new research from GfK and the CMO Council shows that they face a host of obstacles to data-driven success.

ROI 92

ROI MarTech Communications Marketing 92

Martech Series

DECEMBER 11, 2022

These capabilities improve automation, quality of data, and present significant opportunities for ROI. The Connector bonds a specific ABBYY Vantage skill to an M-Files document classification and then links data extracted by the skill to properties (metadata) on the content.

ROI 88

ROI Electronics Manufacturing MarTech 88

Martech

MARCH 15, 2022

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. The challenges of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

NOVEMBER 17, 2022

Best Content Marketing Platform. Contentgine & Quarry – Driving Smarter Campaigns and ROI. Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team. Best Cookieless Identification Technology. ID5 Identity Cloud.

A/B Testing 78

A/B Testing Ad Server Native Advertising Data Management Platform 78

Martech Series

FEBRUARY 15, 2023

“Our new identity reflects the company’s holistic mission: to help customers discover data and its underlying insights at scale through an arsenal of turnkey analytics products and solutions, ultimately enabling better decision-making and maximizing ROI.”

Retail 86

Retail ROI Food MarTech 86

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Access to a large pool of publishers means advertisers can get a better ROI.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies 85

Cookies Marketing Demand Side Platform Ad Server 85

Martech Series

JUNE 10, 2022

Marketing Technology News: Could Your Multi-Location Business’s Reviews Be Hurting Your ROI? One important factor in this stage is to sharpshoot the customers with e-commerce partners using predictive analytics. The post The Future Of CPG Brands, Why They Need More Martech appeared first on MarTech Series.

MarTech 108

MarTech Manufacturing eCommerce Food 108

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Martech

FEBRUARY 2, 2023

That’s also going to help to prove out ROI.” ” Dig deeper: Failure to get the most out of data clean rooms is costing marketers money Get MarTech! The post How data clean rooms might help keep the internet open appeared first on MarTech. In your inbox. Subscribe Processing.

Cookies 113

Cookies Audience ROI MarTech 113

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

MNTN

OCTOBER 23, 2023

Data Collection First, you need to collect data on your various marketing campaigns. You can use tags, data management platforms, marketing automation systems, analytics, and other tools to see how and where people are finding you. Start tracking your CTV ROI now. Schedule a demo.

Conversion 52

Conversion Data Management Platform ROI Click Through Rate 52

Single Grain

SEPTEMBER 4, 2019

DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience. Collecting detached data from a variety of media used by customers (website, in-app, email, social channels, etc.), of the target audience’s characteristics. Define Your User Segments.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Clearcode

SEPTEMBER 11, 2023

The DSP continuously monitors and optimizes campaign performance, adjusting bids to maximize ad effectiveness and return on investment (ROI). Designing a platform with scalability in mind will help ensure the DSP can handle an increase in usage. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

JULY 25, 2019

How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). CDP vs CRM. CDP vs DMP. Click To Tweet.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech Series

JUNE 22, 2022

An industrial equipment retailer maximized ROI by creating a direct connection to Salesforce in just four days. The Reltio Integration Hub has been integral in helping us connect accurate and trusted data three times faster than alternative solutions,” said Sajid Syed, Sr.

Machine Learning 81

Machine Learning Healthcare ROI MarTech 81

Smart-Hub

DECEMBER 8, 2023

The ecosystem of programmatic Infrastructure may involve DMPs (data management platforms) containing first, second, and third-party data, but this business model could be better. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Automatad Inc.

NOVEMBER 23, 2023

They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. AdTech Ecosystem The integral platforms or intermediaries in adtech enhance ad space buying and selling. Publishers and advertisers contact DMP to collect enriched user data and show ads to the most specific user.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. However, algorithms alone cannot give you the best results. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Basis

APRIL 11, 2023

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Taking a climate-friendly approach that decreases the carbon footprint of digital campaigns can prove to be a smart business decision that leads to cost savings and improved performance outcomes.

Demand Side Platform 80

Demand Side Platform Impressions Education Ad Server 80

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

OCTOBER 4, 2022

Best Content Management System Arc XP & Gray Television – Digital Experience Platform Contentstack SIDEARM Sports – Powered by Learfield The Loop Player and Loop Interface by Loop Media, Inc. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x ROAS for LAGOS Findability Sciences Inc.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Ad Ops Hero

APRIL 7, 2023

An important thing to understand about CDPs is that, although they handle customer data , these pieces of software are not the same as a Data Management Platform (DMP). Without a CDP, your data is likely going to be unorganized and siloed, which makes it nearly useless for customer analytics.

GDPR 55

GDPR ROI Audience Data Management Platform 55

Monetize More

SEPTEMBER 30, 2022

App developers have realized that the best way to increase return on investment (ROI) is to increase user engagement. One of the most widely used tools in the industry is Google Analytics, which gives you access to a treasure trove of information.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, ExplorAds achieved 487% ROI and doubled their revenue 4 months after deploying SmartHub.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

SODP

JUNE 27, 2023

Key metrics such as impressions, clicks, conversions and return on investment (ROI) serve as vital indicators for assessing campaign success. Integration With Other Tools Many DSPs provide integration with other adtech solutions, including data management platforms (DMPs) and customer relationship management (CRM) systems.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. This means better ROI for your digital advertising campaigns. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Learn how these platforms get you in front of high-value eyeballs.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Single Grain

SEPTEMBER 5, 2019

How Are CDPs Different from Other Data Management Products? Full disclosure: There’s a bit of overlap between customer data platforms (CDPs) and products like customer relationship management (CRM) software and data management platforms (DMPs). CDP vs CRM. CDP vs DMP. Click To Tweet.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Brid.tv

JUNE 28, 2023

Collecting data is usually done with the help of a data management platform (DMP). These platforms collect, store, and manage first-, second-, and third-party user information.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Adtelligent

OCTOBER 6, 2021

Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. How data management platforms collect information.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52