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Cross-Channel Programmatic Advertising Strategies

The Ad Tech Blog

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

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Why we care about adtech: The complete guide

Martech

Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. Intentionally misrepresented ads.

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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Best Content Management System Arc XP & Gray Television – Digital Experience Platform Contentstack SIDEARM Sports – Powered by Learfield The Loop Player and Loop Interface by Loop Media, Inc. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x ROAS for LAGOS Findability Sciences Inc.

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Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

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What Is a Demand Side Platform (DSP)?

SODP

Key metrics such as impressions, clicks, conversions and return on investment (ROI) serve as vital indicators for assessing campaign success. Integration With Other Tools Many DSPs provide integration with other adtech solutions, including data management platforms (DMPs) and customer relationship management (CRM) systems.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?

article thumbnail

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Two birds, one stone?