Clearcode

SEPTEMBER 11, 2023

With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps. Video ads : These include pre-roll, mid-roll, and post-roll video ads that play before, during, or after online video content.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Ad Monsters

MAY 22, 2023

What the Move Should Be AdTech advisor : “While marketing agencies suffer from the lack of fully owned audience records, even companies with the ability to collect such data also experience targeting issues. To recap, brands with data sets can’t avoid a partial leakage after sending data to DMPs when bringing them to a common standard.

Ad Ops 105

Ad Ops Ad Inventory Ad Tech Demand Side Platform 105

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

MARCH 19, 2024

Ad exchanges make it easier for publishers to list their ad space, and for advertisers to ultimately buy that inventory, all without having to contact each other directly.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Don’t forget about contextual targeting! 3: Essential metrics.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Source: Clearcode.cc

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JUNE 30, 2022

Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies. AMP Agency specializes in: They analyze brand purchase data and pair it with their data in DMP (Data Management Platform) for maximum efficiency.

Agency 52

Agency Advertising Retargeting Conversion 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Brid.tv

JUNE 28, 2023

Behavioral targeting requires marketers to collect information about their audience, analyze it, and then use it to deliver more relevant ads. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Automatad Inc.

MARCH 31, 2022

DoubleVerify, a digital media measurement and analytics provider, recently exposed a new ad fraud scheme that can steal up to $8 million each month in ad spending, called ViperBot. The bot works across CTV and mobile video ads.

Cookies 52

Cookies Impressions Data Management Platform Ad Inventory 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You 4.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

AdvertiseMint

JANUARY 24, 2024

Just set up shop in an ad exchange platform and start trading directly with others looking to buy or sell advertising space. Ad exchanges give you more power over where and how your ads are displayed. They help you make clever choices when buying ads and improve your ad campaigns.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

OCTOBER 28, 2022

Havas Media Group has agreed a deal with ACR data provider Samba TV in North America which will see Samba’s CTV and linear TV measurement data folded into HMG’s audience and data management platform Converged. Are YouTube’s Ad Revenue Declines a Short-Term Blip or a Sign of Something More?

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

Clearcode

APRIL 26, 2022

To help improve targeting and enhance media buys, DSPs often utilize data from data-management platforms (DMPs) and data brokers. The first one is a publisher’s ad server, also known as a first-party ad server. Examples include text ads, video ads and audio ads.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

MNTN

JANUARY 29, 2025

Learn More : Ad Network vs Ad Exchange: Whats the Difference ? Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52