Demand Side Platform - AdTech Trends

Amazon’s Latest Tool Automates Big Parts of Buying TV Ads, Vying With Google and The Trade Desk

Adweek

MARCH 4, 2025

The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. Amazon wants a bigger piece of TV ad dollars that are going programmatic.

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Disney Brings New Advertiser Automation to Live Sports and Entertainment

Adweek

JANUARY 7, 2025

The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is. Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server.

Entertainment

Entertainment Demand Side Platform Ad Server Advertising

Amazon Ups Transparency for Advertisers Following CSAM Scandal and Senator Pressure

Adweek

FEBRUARY 21, 2025

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM).

Demand Side Platform

Demand Side Platform Advertising Ad Tech

Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

NOVEMBER 26, 2024

This is where Demand-Side Platforms (DSPs) come into play. But what exactly is a DSP, how does it work, and how does it differ from its counterpart, the Supply-Side Platform (SSP)? What is a Demand-Side Platform (DSP)? Let’s break it down.

Demand Side Platform

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

NOVEMBER 26, 2024

This is where Demand-Side Platforms (DSPs) come into play. But what exactly is a DSP, how does it work, and how does it differ from its counterpart, the Supply-Side Platform (SSP)? What is a Demand-Side Platform (DSP)? Let’s break it down.

Demand Side Platform

Demand Side Platform Ad Space Click Through Rate Impressions

What is a Demand-Side Platform (DSP)?

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Understand the difference between DSPs and supply-side platforms, and discover if Google is a demand-side platform.

Demand Side Platform

Demand Side Platform Ad Space Audience Advertising

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

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Exclusive: The Trade Desk Ranks the Top 100 Publishers

Adweek

MAY 29, 2024

The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.

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Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Adweek

MAY 1, 2024

This will let advertisers target the national grocer's audiences programmatically through Yahoo's demand-side platform (DSP). Yahoo Advertising has struck a data-sharing deal with retail media network Kroger Precision Marketing (KPM), ADWEEK can exclusively reveal.

Demand Side Platform

Demand Side Platform Audience Advertising Retail

Apple is building a demand-side platform

Digiday

AUGUST 2, 2022

The post Apple is building a demand-side platform appeared first on Digiday. For some time now, Apple has given the impression that it doesn’t like online advertising.

Demand Side Platform

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Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

Adweek

FEBRUARY 13, 2024

Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned.

Demand Side Platform

Demand Side Platform Media

The Trade Desk Gains Access to ACR Data Through Nexxen Partnership

Adweek

AUGUST 20, 2024

The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology, according to senior director of CTV partnerships Jonathan Low.

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Buyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360

Adweek

JANUARY 24, 2024

Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek.

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In-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP

Adweek

AUGUST 15, 2024

A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Brands can now buy in-store audio ads through Yahoo. Vibenomics powers audio ads that play over speakers in retailers' stores.

Demand Side Platform

Demand Side Platform Retail Advertising Media

‘Almost a Slap In the Face’: Publishers Vexed by The Trade Desk’s Narrow Premium List

Adweek

JUNE 6, 2024

Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK.

Demand Side Platform

Demand Side Platform Media Ad Tech

This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance

Adweek

JUNE 10, 2024

This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform. Only it's adding a welcomed dose of transparency. Blueprint Performance.

Demand Side Platform

Demand Side Platform Media Ad Tech

Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts

Adweek

APRIL 30, 2024

The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new video programming. and the publisher.

Demand Side Platform

Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

Demand Side Platform

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Exclusive: The Trade Desk Ranks the Top 100 Publishers

Adweek

MAY 29, 2024

The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.

Demand Side Platform

Demand Side Platform Marketing Ad Tech

What’s Next for Disney+’s Ad Tier and Clarity on Bob Iger’s ‘Hot Mic’ Moment

Adweek

DECEMBER 2, 2024

In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken steps throughout the year to bolster that side of the business, including now working with nearly 40 demand-side platforms, making investments in.

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Amazon Has a New Way to Prove That TV Ads Drive Sales

Adweek

JANUARY 27, 2025

Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. Amazon wants to prove that its video ads actually work.

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Demand Side Platform Video Ads Ad Targeting Audience

Viant Named a Leader in G2’s Demand Side Platform Grid

Martech Series

JULY 28, 2022

a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. The post Viant Named a Leader in G2’s Demand Side Platform Grid appeared first on MarTech Series. Viant Technology Inc.,

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Yahoo’s SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP

Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

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Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

Demand Side Platform

Demand Side Platform Audience Media Advertising

Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?

Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

Demand Side Platform

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Cookie-Alternative Fledge Testing Grows, But Not Among SSPs

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

Cookies

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Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply

Adweek

JUNE 6, 2022

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

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Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up

Adweek

JUNE 13, 2023

Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.

Demand Side Platform

Demand Side Platform Advertising Media

Mars and LG Join PubMatic’s SPO Push, Making Video Buying More Efficient

Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient.

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Amazon Poised to Take More Share of the Competitive Clean Room Market

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

Demand Side Platform

Demand Side Platform Retail Marketing Media

Audi, Diageo and Others Block High-Carbon Publishers With Scope3’s Climate Shield Plug-in for DSPs

Adweek

MAY 10, 2023

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield.

Demand Side Platform

Demand Side Platform Media

Comscore and Yahoo’s CTV Partnership Makes Streaming Ad Campaigns Brand Safe

Adweek

AUGUST 18, 2022

Advertisers using Yahoo's demand-side platform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. The CTV landscape continues.

Demand Side Platform

Demand Side Platform Advertising Marketing

Yahoo Shutters SSP and Narrows Focus on Ad Buyers

Adweek

FEBRUARY 10, 2023

Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday.

Demand Side Platform

Demand Side Platform Ad Tech

The Trade Desk’s Samantha Jacobson Is Shaping the Future of the Open Internet

Adweek

OCTOBER 9, 2022

As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of. It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech.

Demand Side Platform

Demand Side Platform Ad Tech

Kargo Acquires Ziggeo to Expand Footprint Into Online Video

Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

Demand Side Platform

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P&G Is the Latest Brand Supporting Alternative Identifier UID2

Adweek

SEPTEMBER 1, 2022

Procter & Gamble, one of the world's largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk.

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FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

Martech Series

SEPTEMBER 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

Demand Side Platform

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Buyers Are Wasting Money on Alt IDs While Cookies Still Persist

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies

Cookies Demand Side Platform Audience Ad Tech

Why podcast ad buyers are hesitant to spend through demand-side platforms

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday.

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Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative

Marketing Tech News

FEBRUARY 13, 2024

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Read more » The post Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative appeared first on Marketing Tech News.

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Amazon’s expanding ad platforms casts shadow on ad tech cottage industry

Digiday

MARCH 4, 2025

The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). Amazons UnBoxed event last November revealed the writing on the wall. Amazon also introduced AI-powered creative tools and a multi-touch attribution model.

Ad Tech

Ad Tech Demand Side Platform Media Marketing

Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform

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DMP vs DSP: Differences and Similarities Explained

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Demand-Side Platform? How Do DSPs Work?

Demand Side Platform

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

JANUARY 22, 2025

Facebook represented nearly two-thirds (64%) of spend on Meta platforms. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Instagram was 35%. Marginal sums were also spent on Messenger and Audience Network. Amazon DSP.

CPM

CPM Demand Side Platform Media Impressions

Amazon’s Latest Tool Automates Big Parts of Buying TV Ads, Vying With Google and The Trade Desk

Disney Brings New Advertiser Automation to Live Sports and Entertainment

Trending Sources

Amazon Ups Transparency for Advertisers Following CSAM Scandal and Senator Pressure

Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

What is a Demand-Side Platform (DSP)?

How To Build a Demand-Side Platform (DSP)

Exclusive: The Trade Desk Ranks the Top 100 Publishers

Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership

Apple is building a demand-side platform

Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

The Trade Desk Gains Access to ACR Data Through Nexxen Partnership

Buyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360

In-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP

‘Almost a Slap In the Face’: Publishers Vexed by The Trade Desk’s Narrow Premium List

This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance

Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts

Twitter’s New Buyers and Safari’s Ascendance: Experts’ Take on What 2023 Has in Store

Exclusive: The Trade Desk Ranks the Top 100 Publishers

What’s Next for Disney+’s Ad Tier and Clarity on Bob Iger’s ‘Hot Mic’ Moment

Amazon Has a New Way to Prove That TV Ads Drive Sales

Viant Named a Leader in G2’s Demand Side Platform Grid

Yahoo’s SPO Push, Backstage, Gives Marketers Direct Access to Publishers Without the SSP

Hero Media and AdTheorent Launch DSP to Target Diverse Audiences

Tremor International Buys Ad-Tech Platform Amobee in $239 Million Deal?

Cookie-Alternative Fledge Testing Grows, But Not Among SSPs

Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply

Yahoo Lets Advertisers Buy Based on Attention With Adelaide Tie Up

Mars and LG Join PubMatic’s SPO Push, Making Video Buying More Efficient

Amazon Poised to Take More Share of the Competitive Clean Room Market

Audi, Diageo and Others Block High-Carbon Publishers With Scope3’s Climate Shield Plug-in for DSPs

Comscore and Yahoo’s CTV Partnership Makes Streaming Ad Campaigns Brand Safe

Yahoo Shutters SSP and Narrows Focus on Ad Buyers

The Trade Desk’s Samantha Jacobson Is Shaping the Future of the Open Internet

Kargo Acquires Ziggeo to Expand Footprint Into Online Video

P&G Is the Latest Brand Supporting Alternative Identifier UID2

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

Buyers Are Wasting Money on Alt IDs While Cookies Still Persist

Why podcast ad buyers are hesitant to spend through demand-side platforms

Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry

Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics

DMP vs DSP: Differences and Similarities Explained

Meta ad spend up 15% last quarter as TikTok sees sharp drop

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