Adweek

AUGUST 20, 2024

The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology, according to senior director of CTV partnerships Jonathan Low.

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Adweek

AUGUST 15, 2024

A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Brands can now buy in-store audio ads through Yahoo. Vibenomics powers audio ads that play over speakers in retailers' stores.

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Adweek

JUNE 6, 2024

Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK.

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Adweek

JUNE 10, 2024

This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo's demand-side platform. Only it's adding a welcomed dose of transparency. Blueprint Performance.

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Adweek

DECEMBER 2, 2024

In 2024, Disney saw 40% of its total upfront dollars earmarked for streaming and digital offerings, and it has taken steps throughout the year to bolster that side of the business, including now working with nearly 40 demand-side platforms, making investments in.

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Adweek

APRIL 30, 2024

The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new video programming. and the publisher.

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Adweek

OCTOBER 31, 2024

Clients of Yahoo's demand-side platform were informed of the price raise with an in-platform notification, said Johnathan Barnes, who also helps advertisers navigate brand safety challenges with his firm Population Science.

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Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

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Adweek

MAY 29, 2024

The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet.

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Martech Series

JULY 28, 2022

a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. The post Viant Named a Leader in G2’s Demand Side Platform Grid appeared first on MarTech Series. Viant Technology Inc.,

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Adweek

JUNE 19, 2023

Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path optimization, Yahoo executives exclusively shared with Adweek.

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Adweek

NOVEMBER 15, 2023

Hero Media and AdTheorent are partnering to create a new demand-side platform (DSP) that aims to bring more programmatic technology to multicultural marketing.

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Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

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Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

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Adweek

JUNE 6, 2022

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

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Adweek

JUNE 13, 2023

Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.

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Adweek

MAY 8, 2023

PubMatic is letting buyers purchase inventory directly from agencies and brands, without using demand-side platforms, via a new product called Activate. It's the latest ad-tech platform to recently release products driving supply-path optimization, aiming to make programmatic buying more efficient.

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Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

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Adweek

MAY 10, 2023

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield.

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Adweek

AUGUST 18, 2022

Advertisers using Yahoo's demand-side platform (DSP) will have access to Comscore's Activation service, a set of pre-bid inventory filters that aim to help marketers achieve brand-safe campaign delivery across CTV inventory. The CTV landscape continues.

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Adweek

FEBRUARY 10, 2023

Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim Lanzone told Adweek Thursday.

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Adweek

OCTOBER 9, 2022

As buyers were puzzling over how to make their supply paths more efficient, demand-side platform The Trade Desk cut out multiple middlemen, announcing in February it was removing Google's Open Bidding as a source of. It's only October, and The Trade Desk has seemingly made news this year on every pressing topic in ad tech.

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Adweek

AUGUST 8, 2022

Kargo, best known as an ad-tech firm that offers software to connect publishers and advertisers, is more specialized than a typical supply-side or demand-side platform, with a focus on unique ad units and advanced features, a space known in the industry.

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Adweek

SEPTEMBER 1, 2022

Procter & Gamble, one of the world's largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk.

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Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

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Martech Series

SEPTEMBER 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

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Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday.

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Marketing Tech News

FEBRUARY 13, 2024

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Read more » The post Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative appeared first on Marketing Tech News.

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illumin

NOVEMBER 26, 2024

This is where Demand-Side Platforms (DSPs) come into play. But what exactly is a DSP, how does it work, and how does it differ from its counterpart, the Supply-Side Platform (SSP)? What is a Demand-Side Platform (DSP)? Let’s break it down.

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illumin

NOVEMBER 26, 2024

This is where Demand-Side Platforms (DSPs) come into play. But what exactly is a DSP, how does it work, and how does it differ from its counterpart, the Supply-Side Platform (SSP)? What is a Demand-Side Platform (DSP)? Let’s break it down.

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AdExchanger

AUGUST 3, 2022

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. According to a late July job posting on its career website, Apple is seeking a senior product manager with experience building a mobile demand-side platform and optimizing mobile.

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AdExchanger

JANUARY 17, 2024

Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.

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AdExchanger

JUNE 11, 2024

TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers. The post Madhive Acquires Frequence In A Push For Local Omnichannel Budgets appeared first on AdExchanger.

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AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests.

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AdExchanger

JANUARY 17, 2023

The largest demand-side platforms, meanwhile, are each tackling addressability differently. The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

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Adweek

JULY 25, 2022

Tremor International is buying advertising platform Amobee from Singtel in a deal that will create scaled connected TV and video end-to-end platforms. Between the lines The.

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AdExchanger

OCTOBER 15, 2023

Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June.

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