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Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Leverage Data Programmatic advertising is data-driven.

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Future of TV Briefing: Smart TV makers seek to steal the screen

Digiday

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. as the popular means of connecting a TV to streaming services, and smart TV makers are becoming more powerful players in the overall CTV platform market. CTV market.