VideoWeek

FEBRUARY 20, 2024

In 2021, Walmart launched an in-house demand-side platform (DSP) powered by The Trade Desk, and now more than half of all the company’s ad sales come through programmatic channels. But the Vizio deal gives Walmart a CTV advertising platform, and the ability to reach consumers at the device level.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

MNTN

SEPTEMBER 19, 2024

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. For instance, suppose that you manage an ecommerce platform and require consumers to create an account on your website to complete a purchase.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

MNTN

SEPTEMBER 19, 2024

Data Management Platform vs. Demand-Side Platform A demand-side platform (DSP) is used to purchase and manage digital ad inventory. For instance, suppose that you manage an ecommerce platform and require consumers to create an account on your website to complete a purchase.

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

SODP

MAY 30, 2023

The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 These platforms are usually connected to multiple ad exchanges and multiple ad networks. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side.

Ad Exchange 64

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VideoWeek

AUGUST 23, 2024

Nexxen Makes ACR Data Available on The Trade Desk Nexxen’s automatic content recognition (ACR) data is now available on The Trade Desk demand-side platform, under a new partnership announced on Wednesday. The data will be available on the DSP in the UK, US, Canada and Australia.

Ad Tech 98

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VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

AdvertiseMint

JANUARY 24, 2024

Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads? The right platform could transform your ads efforts and ROI. Let’s break down the programmatic platforms into the major types.

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Advertising Ad Exchange Pop-Up Demand Side Platform 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Single Grain

AUGUST 13, 2019

There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. They also show up on sites and apps not owned by Amazon. Product Display Ads Cost. You don’t need to sell your products on Amazon in order to be able to buy display ads.

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Video Ads Conversion CPC Banner 110

VideoWeek

SEPTEMBER 15, 2023

And the company also announced new ecommerce integrations with Salesforce Commerce Cloud and Adobe Commerce, which Pinterest says will make it easier for brands to upload product catalogues onto the platform. Alongside the new formats, Pinterest is adding mobile deep links and direct links which publishers can embed in their ads.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. We live in an era where the eCommerce market is booming at a tremendous rate. Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Mobile or desktop ad serving.

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Rich Media Mobile Ads Ad Server Media 52

VideoWeek

MAY 31, 2024

The Trade Desk Publishes Ranking of ‘Top 100’ Publishers Demand-side platform The Trade Desk this week published its first ever ranking of the top 100 “most popular and engaging” publishers whose inventory is available through its pipes, with Hulu, Disney+, Max, ESPN, and Spotify making up the top five.

Media 52

Media Agency Audience Cookies 52

VideoWeek

JULY 29, 2022

Major areas of talent shortage identified by the research were in data and analytics, eCommerce/retail media, and measurement. This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

illumin

OCTOBER 19, 2020

It’s a well known fact in advertising: the consumer journey is highly fragmented. There’s a vast range of opportunities for consumers to learn, compare prices, and make purchase decisions. This reality has created similar fragmentation in the way marketers approach the consumer journey.

Demand Side Platform 52

Demand Side Platform Advertising Marketing eCommerce 52

VideoWeek

MAY 24, 2024

The Week For Brands & Agencies Havas Expands ‘Omni-Commerce’ Capabilities with Liquid Acquisition Havas this week announced the acquisition of Middle Eastern ‘omni-commerce’ company Liquid, for an undisclosed fee, which it says will expand its ecommerce and retail media capabilities.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Advertisers are shifting from in-housing programmatic buying to a more hybrid approach, according to IAB Europe’s most recent Attitudes to Programmatic study.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

MAY 26, 2023

TF1 Pushes Further into Programmatic for Addressable Ads French broadcaster TF1 this week announced a further push into programmatic sales for its addressable TV ad inventory, agreeing a partnership which will see addressable ads on TF1 channels sold through Yahoo’s demand-side platform (DSP). percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

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Non-Profit Cookies Audience Ad Tech 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. : Additional contributions by CJ Haughey , a creative tech copywriter with a desire to help innovative brands grow.

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VideoWeek

JUNE 16, 2023

. ” A platform driving scale, connectivity, and consistency in a media that is an increasingly crucial pillar of any brand’s business strategy.” This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. The Trade Desk’s share price fell by almost a third this week.

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Ad Tech Media Agency Advertising 52

VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. Read more on VideoWeek.

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Advertising Retail Pharmaceuticals Media 52

VideoWeek

APRIL 11, 2025

Yahoo in Talks to Sell DSP Yahoo is looking to offload its demand-side platform, Yahoo DSP, Digiday reported on Thursday. Blackburn has over 25 years of experience in digital media, most recently serving as Director of Commercial Data and eCommerce at News Corp Australia.

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GDPR Food Ad Tech Agency 52