Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data. Marketing Technology News: Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Amazon said the product has no minimum campaign spend, no minimum daily spend and no upfront commitments.

Ad Tech 98

Ad Tech Cookies Agency Media 98

SODP

MAY 30, 2023

The global eCommerce industry is growing at a rapid clip, with sales expected to climb to $9.4 Instead, a system of automated buying and selling was developed, using advanced algorithms, machine learning and artificial intelligence (AI) to analyze vast troves of data. trillion by 2026 from $6.5 trillion in 2023. year on year.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. Adlook Promotes Kuba Kossut to CEO Adlook, a demand-side platform, has promoted Kuba Kossut to CEO. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52