InMobi

MARCH 7, 2023

in late October 2022, and at InMobi, we’ve spent many months ahead of the announcement educating performance marketers on everything they need to know to prepare – from the basics to the nitty-gritty. Apple released its much-awaited SKAdNetwork (SKAN) 4.0 you can find many of our SKAN-related materials in our resource center.

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Demand Side Platform Education Conversion Media 52

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

Basis

APRIL 11, 2023

And side note: With new data privacy laws coming into play requiring a more detailed understanding of who has access to consumer data throughout the bid stream, there has never been a better time to conduct a partner review. In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

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YieldBird

MAY 29, 2023

In addition, it’s essential to consider that the programmatic industry constantly evolves, requiring staff to have ongoing educational opportunities to stay updated with industry changes. Creating a robust programmatic infrastructure requires substantial investment in technology, including demand-side platforms and brand safety tools.

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InMobi

NOVEMBER 26, 2023

Before joining InMobi, I wanted to continue my education and study data science further but because of the pandemic my options became limited and I was considering pursuing my master's degree remotely. This was also a conversation that I had during my interview here.

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Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content. Ad revenue.

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InMobi

FEBRUARY 22, 2022

Video ads help retailers and brands by compressing the purchase funnel and combining awareness with product education and inspiration, followed by a clear path to purchase the featured item. Target has already demonstrated this by bringing in demand for their Target Product Ads through both Criteo and Citrus.

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Unruly

MAY 2, 2023

About TCL FFALCON TCL FFalcon is the world’s leading Internet and AI×IoT service platform responsible for the system development and operation of TCL smart screens and other devices, while expanding into TV, OTT boxes and non-TCL brand hardware devices such as smart projectors.

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InMobi

MARCH 12, 2020

Check out this video featuring InMobi’s Sergio Serra to learn more: Part of this push is coming from the demand side. Demand-side platform Centro set a strict deadline of July 2019 for enforcement , after which they would not buy an app’s inventory on behalf of their clients unless the publisher’s app-ads.txt was available.

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Demand Side Platform Mobile Ads Ad Inventory Education 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. This can include automating anything from rate negotiation and campaign set up to optimizations and actualizations. One of the primary buying tools you have at your disposal is a DSP.

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MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

JULY 11, 2019

The idea being is that someone asks very high level questions at the beginning of their user journey, and that your job as a marketer is to address these initial pain points and then educate them on why your previously unknown product is right for them. Ultimately, mobile app marketing today comes down to being savvy and data driven.

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InMobi

AUGUST 20, 2020

In the long run though, irrespective of the opt-in rates in a post-IDFA world, we would recommend publishers consider incentivizing users to enrich first party data as a best practice and continue to educate app users with higher degree of transparency.

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InMobi

MAY 29, 2020

For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1. In this 23-minute conversation, we talked about the current state of InMobi Exchange , how different demand-side platforms are coping with COVID-19 and what brand marketing looks like today. MATT: Yeah, absolutely.

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Demand Side Platform Education Conversion Retail 52

RevX

MAY 5, 2022

The Ever-Evolving Landscape Lastly, the influx of new technologies, changes in the advertising landscape, and the speed at which the digital industry evolves pose an educational challenge. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency?

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ROI Demand Side Platform A/B Testing CPM 52

Basis

APRIL 11, 2023

And side note: With new data privacy laws coming into play requiring a more detailed understanding of who has access to consumer data throughout the bid stream, there has never been a better time to conduct a partner review. In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

And side note: With new data privacy laws coming into play requiring a more detailed understanding of who has access to consumer data throughout the bid stream, there has never been a better time to conduct a partner review. In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

And side note: With new data privacy laws coming into play requiring a more detailed understanding of who has access to consumer data throughout the bid stream, there has never been a better time to conduct a partner review. In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

And side note: With new data privacy laws coming into play requiring a more detailed understanding of who has access to consumer data throughout the bid stream, there has never been a better time to conduct a partner review. In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Single Grain

AUGUST 18, 2023

Creating Relevant High-Quality Content 53% of companies are improving the quality of their content – and for a good reason: Content guides users down the sales funnel , educating them about your industry, what you sell, and why it solves their problems.

ROI 98

ROI Marketing SEO CPA 98

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads.

Advertising 98

Advertising Retargeting CPA Audience 98

Brid.tv

SEPTEMBER 26, 2022

Aside from ad supply and demand quality and the robustness of the network, one of Google ADX’s main selling points is its versatility. Whether you’re looking to increase brand awareness, generate leads, or educate your audience, Google ADX has a solution for you. Airnow Media. Payment Model Minimum Traffic CPX N/A.

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Ad network CPC CPM CPA 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Thanks to the pandemic and quarantining at home, many people turned to music and podcasts for entertainment and educational purposes. Programmatic audio.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

APRIL 16, 2019

This is where sellers.json comes in, by allowing the supply-side platform (SSP) to publish such mapping list into its root domain (for example: [link] Why is Sellers.json Beneficial? That said, on the app side at least, adoption is taking its own time and there is a long way ahead.

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Demand Side Platform Advertising Education Ad Tech 52

VideoWeek

JUNE 21, 2024

The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-side platform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Read more on VideoWeek.

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Ad Tech Retail Audience Media 52

VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The 15-month professional learning qualification will be delivered in collaboration with global education provider, BPP, and technical advisory specialist.

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Ad Tech Agency Media Cookies 52

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Consultants continue to provide ongoing education around platform experience, as well as reading and understanding campaign data.

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Agency Media Demand Side Platform A/B Testing 94

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.”

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Cookies Demand Side Platform Ad Tech Education 69

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Consultants continue to provide ongoing education around platform experience, as well as reading and understanding campaign data.

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Agency Media Finance Demand Side Platform 75

VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” . “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report.

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GDPR Cookies Agency Ad Tech 64

VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. The review comes as Amazon conducts a company-wide cost cutting programme, which will also see 27,000 jobs cut across the business.

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Agency Media Ad Tech Demand Side Platform 52

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict.

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Marketing SEO Conversion Audience 145

VideoWeek

JUNE 28, 2024

GroupM and Tesco Sign Major Retail Media Deal WPP’s media arm GroupM this week announced it has signed a major new retail media deal with Tesco Media and Insights Platform, which will see the two work together on data-led solutions, education, and innovation around retail media in the UL market.

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