MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. These will guide your strategy and help you measure your success.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

VideoWeek

FEBRUARY 20, 2024

In 2021, Walmart launched an in-house demand-side platform (DSP) powered by The Trade Desk, and now more than half of all the company’s ad sales come through programmatic channels. Walmart is no stranger to the TV device business, selling its own brand of consumer electronics called Onn.

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Digiday

JANUARY 20, 2023

One source, who cited direct conversations with leadership of Google advertising operations, claimed such discussions openly took place on the sidelines of this year’s Consumer Electronics Show , and that cutbacks would focus on inefficiencies, especially surpluses emanating from its 2021 hiring spree.

Demand Side Platform 76

Demand Side Platform Ad Server Electronics Media 76

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The new app essentially acts as the electronic programming guide (EPG) for the FAST content it hosts, giving it significant power over discovery and promotion of FAST content. Read on VideoWeek.

Media 52

Media Retail GDPR Agency 52

VideoWeek

FEBRUARY 16, 2024

Adform Joins Science Based Targets Initiative for Carbon Reduction Adform, a demand-side platform (DSP), has joined the Science Based Targets initiative (SBTi), aligning the DSP with the group’s near-term emission reduction targets. The joint letter warned that the model was likely to be copied by other companies.

Marketing 52

Marketing Media Entertainment Agency 52