Clearcode

APRIL 21, 2023

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. Source: Clearcode.cc The overall attractiveness of the offers presented to them. Ad revenue.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. Read on VideoWeek.

Media 52

Media Retail GDPR Agency 52

Clearcode

OCTOBER 21, 2024

The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. hours is the average time that passes before the recipient opens a newsletter.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Marketing 126

Marketing First-Party Cookies SEO Audience 126