Digiday

NOVEMBER 13, 2022

Demand-side platforms use an algorithm to streamline with the supply-side platforms. Horizon’s other clients include Corona, Geico and STX Entertainment. The idea is this can also weed out bad actors and help filter only the most relevant inventory to the DSPs. Horizon Media wields some $9.5

Media 68

Media Demand Side Platform CPM Entertainment 68

Martech Series

OCTOBER 17, 2022

With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.

Advertising 87

Advertising Demand Side Platform MarTech Marketing 87

MNTN

JANUARY 16, 2025

With so many entertainment possibilities out there, the battle for attention has never been as intense as it is now. There are demand-side platforms (DSPs) whose ad-buying software allows you to target third-party audience segments in a campaign while you place bidsbut they often charge for the privilege.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

Basis

NOVEMBER 2, 2022

Demand-side platforms ( DSP ) are automated ad buying platforms that allow advertisers to purchase and manage digital ads. Learn more about demand-side platforms. content category (news, sports, entertainment, etc.), Learn more about automated CTV advertising here.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If Scroll down for a video breaking down the differences between in-stream and out-stream video ads. Of course, IAB Tech Lab’s guidelines are only that.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

VideoWeek

FEBRUARY 20, 2024

In 2021, Walmart launched an in-house demand-side platform (DSP) powered by The Trade Desk, and now more than half of all the company’s ad sales come through programmatic channels. “We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment.”

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Digiday

JUNE 14, 2022

These days, 70% of gamers say that smartphones are their preferred device, with 18% solely gaming on their phones, according to a recent report by the Entertainment Software Association. Women account for a higher level on mobile than they do on console,” said ESA president and CEO Stanley Pierre-Louis.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. Albeit, Magnite maintains that it’s business as usual and that DSPs are still its primary trading partners.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 80

Advertising Demand Side Platform Pop-Up Audience 80

Unruly

MAY 2, 2023

About TCL FFALCON TCL FFalcon is the world’s leading Internet and AI×IoT service platform responsible for the system development and operation of TCL smart screens and other devices, while expanding into TV, OTT boxes and non-TCL brand hardware devices such as smart projectors.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Audience 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Clare Laycock, SVP and Head of lifestyle and Entertainment Brands. Some have asked, is it necessary to offer a video service?

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide.

Food 52

Food Ad Tech Media Agency 52

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 106

Advertising Retail GDPR Real Estate 106

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.”

Cookies 69

Cookies Demand Side Platform Ad Tech Education 69

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. Subscription-only plans involve charging a recurring fee for access to content. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

MNTN

JANUARY 6, 2025

Premium Video on Demand (PVOD) Premium Video on Demand (PVOD) is a video distribution model where viewers can rent or purchase movies or TV shows that have just been released to home entertainment platforms before they are available on subscription-based video on demand (SVOD) or traditional physical media like DVDs or Blu-ray discs.

Advertising 52

Advertising Retargeting CPA Audience 52

VideoWeek

AUGUST 8, 2023

And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. The deal is subject to review by the German Federal Cartel Office. percent (to €152 million) during the six-month period.

Demand Side Platform 52

Demand Side Platform Entertainment Advertising Marketing 52

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 55

Advertising Demand Side Platform Pop-Up Audience 55

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

DECEMBER 13, 2022

Roku — which not only owns a connected TV platform but also operates its own ad-supported streaming service The Roku Channel as well as demand-side platform OneView — is internally working on adding support for pod bidding. ” — Entertainment executive. Numbers to know. immigrants.

Demand Side Platform 73

Demand Side Platform Audience Ad Server CPM 73

MNTN

AUGUST 23, 2022

With so many entertainment possibilities out there, the battle for attention has never been quite as intense as it is now. There are demand-side platforms (DSPs) whose ad-buying software allows you to target third-party audience segments in a campaign while you place bids–but they often charge for the privilege.

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

Digiday

FEBRUARY 14, 2023

Advertisers can manage these cross-service exposures through a demand-side platform if they are buying ads programmatically, but typically advertisers need to enlist multiple DSPs for their streaming campaigns. ” — Entertainment executive Hulu’s next home?

Advertising 73

Advertising Demand Side Platform Agency Ad Tech 73

Digiday

MAY 2, 2023

CTV ad tech asserts itself Programmatic has become an important component of buying ads on streaming services and connected TV platforms, and ad tech firms, like demand-side platforms and supply-side platforms, are seeking to separate themselves from one another.

Ad Tech 64

Ad Tech Demand Side Platform Audience Agency 64

VideoWeek

NOVEMBER 8, 2024

The publisher said that Independent TV, its video journalism platform, has been a key pillar of this growth. Trade Desk Posts Q3 Revenue Jump The Trade Desk, a demand-side platform (DSP), reported a 27 percent jump in Q3 revenues, and projected Q4 revenues above Wall Street expectations.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Amazon said the product has no minimum campaign spend, no minimum daily spend and no upfront commitments.

Ad Tech 98

Ad Tech Cookies Agency Media 98

VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. ProSieben has also downgraded its full year forecast, from revenues of €4.6 billion to €4.375 billion. The Trade Desk Posts 35 Percent Growth in Q2.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Digiday

NOVEMBER 22, 2022

Historically, 70% of CTV ads were purchased directly from streaming ad sellers through old-school insertion orders, and the remaining 30% were purchased programmatically through third parties, such as via demand-side platforms. But in Q3, the split was 60-40. What we’ve heard. <100: Number of U.S.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

InMobi

SEPTEMBER 30, 2019

And, there’s a key difference in how someone would interact with an entertainment app with wide, popular appeal versus the more niche apps today that tend to provide a more concrete utility. Some down-funnel demand-side platforms ensure marketing are paying only for those that actually use their app.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Monetize More

MAY 16, 2023

While Disney Plus initially launched as an ad-free platform, the introduction of ads is expected to generate additional revenue streams and help offset the costs of producing high-quality content. The platform offers a mix of on-demand content and live TV, making it a popular choice for cord-cutters who still want access to live programming.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV. “For

Ad Tech 98

Ad Tech Ad Server Agency Media 98

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Zee Reportedly Backs Out of Disney Cricket Deal Zee Entertainment has walked away from its cricket deal with Disney, Reuters reported on Thursday. percent YoY.

Media 52

Media Agency Entertainment Cookies 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Gaming, social, utility, and entertainment companies are quite dependent on in-app advertising (IAA). Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

AUGUST 18, 2023

In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign. These included YouTube ads, demand-side-platforms (DSP), IG/FB Shopping, Walmart ads, top-of-funnel marketing, SMS marketing, relaunched branding and store pages, and Performance Max campaigns.

ROI 98

ROI Marketing SEO CPA 98

MNTN

FEBRUARY 6, 2024

Premium Video on Demand (PVOD) Premium Video on Demand (PVOD) is a video distribution model where viewers can rent or purchase movies or TV shows that have just been released to home entertainment platforms before they are available on subscription-based video on demand (SVOD) or traditional physical media like DVDs or Blu-ray discs.

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

FEBRUARY 16, 2024

Roku Warns of Future Challenges After Strong Q4 Roku shares fell 15 percent on Thursday, after the TV and streaming company warned that 2024 posed a “challenging” environment for media and entertainment spending. But Roku posted strong results for Q4, adding 4.2 The programme included raising Canal+’s holding to 29.33

Marketing 52

Marketing Media Entertainment Agency 52