Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

APRIL 21, 2023

Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue. This can include news articles, educational material, as well as video entertainment and live sporting content. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. How Does In-App Advertising Work? On the surface, mobile advertising seems quite simple.

Advertising 75

Advertising CPM Mobile Ads Banner 75

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. BBC Appoints Kalpna Patel-Knight as Head of Entertainment. The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Single Grain

NOVEMBER 28, 2023

According to SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Among the many options available, some of which we mentioned here, marketers have found native advertising.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

Ad Tech 52

Ad Tech Ad Server Media Agency 52

VideoWeek

APRIL 11, 2025

Yahoo in Talks to Sell DSP Yahoo is looking to offload its demand-side platform, Yahoo DSP, Digiday reported on Thursday. BBC Nordic has seen exceptional growth since launching in 2023, which is a testament to the breadth of inspiring stories, feel-good entertainment, and innovative content available on the channel.

GDPR 52

GDPR Food Ad Tech Agency 52