Basis

NOVEMBER 2, 2022

Demand-side platforms ( DSP ) are automated ad buying platforms that allow advertisers to purchase and manage digital ads. Learn more about demand-side platforms. Viewability rate originated as a measurement for video ads on desktops and has since expanded to mobile, CTV, and OTT video advertising.

Advertising 98

Advertising Viewability Demand Side Platform Video Ads 98

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Clearcode

AUGUST 13, 2023

Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Gaming, social, utility, and entertainment companies are quite dependent on in-app advertising (IAA). Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Seven in Ten Adults Want Social Platforms to Do More to Tackle Harmful Content.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). The arrival of the 5G technology sparked the trend and made it possible, but much more work needed to be done to figure out high return segments and new metrics for targeting and viewability.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52