InMobi

FEBRUARY 27, 2019

Simply put, transparency means total visibility into the entire buying funnel (as made available to the demand-side platform, or DSP) required to make efficient purchase decisions for the buyer. What Does Transparency Entail? Given the depth of these topics, we will be covering each of these in separate posts.

Advertising 52

Advertising Click Through Rate Demand Side Platform Fashion 52

InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

Demand Side Platform 40

Demand Side Platform Advertising GDPR Ad Exchange 40

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

MNTN

AUGUST 23, 2022

Addressable TV, in short, is the most targeted and sophisticated way to reach consumers where they are, in a granular and accurate fashion. Linear TV refers to the old-fashioned, traditional broadcast model, in which you watch a show at the time when it’s broadcast, on the network that’s airing it.

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Check it out!

Advertising 52

Advertising Retargeting CPA Audience 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. ASOS, Boohoo and Asda Investigated Over Green Claims.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. This interactive experience creates a more seamless and personalized journey for the consumer.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). The overall attractiveness of the offers presented to them. Ad revenue. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Looptopia will let Roblox players create and trade virtual garments within Roblox, as well as hosting minigames and virtual fashion shows.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Brid.tv

OCTOBER 1, 2024

The website or video player puts the ad impression up for auction via an SSP (supply-side platform). On the other end, DSPs (demand-side platforms) place bids for this impression in a real-time bidding auction. Bids are only placed for ads that match the inventory (i.e.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. And Pinterest is not the only one with visual search.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

JANUARY 10, 2023

Joint Industry Committee, the group seems to be fashioning itself as the stateside version of the Joint Industry Currencies (same acronym, different name) that exist internationally and serve to consolidate measurement currencies in their markets. Called the U.S. Read more about Omnicom’s and Albertsons’ deal here.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. And Pinterest is not the only one with visual search.

Marketing 111

Marketing SEO Machine Learning Banner 111

InMobi

APRIL 4, 2019

Programmatic direct or programmatic guaranteed is a type of programmatic buying in which brands (or their advertising partners) programmatically purchase specific placements or work with specific publishers in a direct yet automated fashion. Typically, direct or guaranteed buys happen at a fixed price, as opposed to through an auction.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. For fashion brand Gap however, the reverse is true.

Retail 52

Retail Media Non-Profit Healthcare 52

Brid.tv

AUGUST 31, 2022

There are two primary ad insertion methods with the currently available technology: Client-Side Ad Insertion (CSAI). Client-side ad insertion inserts the ad stream within an OTT box itself. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

JUNE 16, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Video Ads 52

Video Ads Retail Media Ad Tech 52

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. These results can then be compared with other regions where the campaign didn’t run, demonstrating the impact of that campaign.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. B) Google Lens. And Pinterest is not the only one with visual search.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

MARCH 7, 2025

Technology and Integration: Lotame’s platform seamlessly connects to major supply-side platforms (SSPs) and demand-side platforms (DSPs), offering Publicis the technology to manage multiple data partnerships across various clients globally.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. Since its launch, they have seen a 140% growth in Lens usage.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52