InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

Demand Side Platform 40

Demand Side Platform Advertising GDPR Ad Exchange 40

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

APRIL 21, 2023

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. Source: Clearcode.cc The overall attractiveness of the offers presented to them. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. And Pinterest is not the only one with visual search.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. And Pinterest is not the only one with visual search.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. billion home and fashion objects and has inspired over 600 million searches on Pinterest’s mobile apps and browser extensions. Since its launch, they have seen a 140% growth in Lens usage.

Marketing 126

Marketing First-Party Cookies SEO Audience 126