Demand Side Platform Fashion Impressions 
Martech
SEPTEMBER 10, 2024
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. While automation has existed in the advertising space for years, many organizations deploy it in a limited fashion–such as using automation tools within each individual publisher.
MNTN
JANUARY 16, 2025
Reduced Ad Waste with Increased Relevance : Addressable TV minimizes wasted ad impressions by targeting relevant audiences, leading to higher engagement rates and better brand perception. In short, it’s the most targeted and sophisticated way to reach consumers where they are, in a granular and accurate fashion.
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Ad Monsters
MAY 22, 2023
Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Showing the First Card “DSP Diversity” What challenges does it hide? Why is it advantageous for both parties?
InMobi
FEBRUARY 27, 2019
Simply put, transparency means total visibility into the entire buying funnel (as made available to the demand-side platform, or DSP) required to make efficient purchase decisions for the buyer. Given the depth of these topics, we will be covering each of these in separate posts.
Basis
JUNE 3, 2022
The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Each month, Basis Technologies’ Programmatic 101 series tackles a different facet of programmatic advertising—from best practices for buyers, to competitors in the space, to trends you should know.
MNTN
JANUARY 6, 2025
We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Check it out!
MNTN
AUGUST 23, 2022
Addressable TV, in short, is the most targeted and sophisticated way to reach consumers where they are, in a granular and accurate fashion. Linear TV refers to the old-fashioned, traditional broadcast model, in which you watch a show at the time when it’s broadcast, on the network that’s airing it.
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