InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97

Ad Tech 98

Ad Tech Media Agency Advertising 98

Digiday

JANUARY 10, 2023

14.6%: Percentage share of TV ad impressions that aired on CBS in 2022. Joint Industry Committee, the group seems to be fashioning itself as the stateside version of the Joint Industry Currencies (same acronym, different name) that exist internationally and serve to consolidate measurement currencies in their markets. Called the U.S.

Manufacturing 64

Manufacturing Demand Side Platform Agency Marketing 64

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Brid.tv

AUGUST 31, 2022

Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Reporting — The final step includes the OTT platform sending all relevant ad campaign data back to the advertiser. Client-side ad insertion inserts the ad stream within an OTT box itself. How Are OTT Ads Inserted?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Publish the transcription on your blog under an embedded YouTube video for better rankings.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Handling Social Impressions. Home decor. Verifying Online Identities.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 113

Ad Targeting Demand Side Platform Impressions Audience 113

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Publish the transcription on your blog under an embedded YouTube video for better rankings.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Google is getting so good at anticipating users’ intent that it’s now fashioning tailored SERPs with information connected to the user query. RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. Since its launch, they have seen a 140% growth in Lens usage.

Marketing 126

Marketing First-Party Cookies SEO Audience 126