Demand Side Platform, Fashion and Video Ads

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Video Ads Retail Media Ad Tech

How to Win a Board Game Full of Ad Ops Burning Challenges

Ad Monsters

MAY 22, 2023

Disparate statistics Scenario Behind An advertising operations manager at a marketing agency is sick and tired of accumulating ad statistics from miscellaneous demand-side platforms. Showing the First Card “DSP Diversity” What challenges does it hide?

Ad Ops

Ad Ops Ad Inventory Ad Tech Demand Side Platform

A Publisher’s Guide to Programmatic Video Advertising

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

Advertising

Advertising Video Ads Header Bidding Demand Side Platform

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Check it out!

Advertising

Advertising Retargeting CPA Audience

How Does In-App Advertising Work?

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising

Advertising Ad network Ad Ops Banner

How generative AI is influencing and evolving AdTech

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI

ROI Demand Side Platform A/B Testing Conversion

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. Ad revenue. The overall attractiveness of the offers presented to them.

Header Bidding

Header Bidding Fill rate Ad Server Audience

Programmatic Advertising Explained

InMobi

APRIL 4, 2019

Programmatic direct or programmatic guaranteed is a type of programmatic buying in which brands (or their advertising partners) programmatically purchase specific placements or work with specific publishers in a direct yet automated fashion. Sitting in the middle of everything is an ad exchange or an ad network.

Advertising

Advertising Ad Exchange Fill rate Ad Inventory

Future of TV Briefing: Smart TV makers seek to steal the screen

Digiday

JANUARY 10, 2023

Joint Industry Committee, the group seems to be fashioning itself as the stateside version of the Joint Industry Currencies (same acronym, different name) that exist internationally and serve to consolidate measurement currencies in their markets. Called the U.S. Read more about Omnicom’s and Albertsons’ deal here. What we’re reading.

Manufacturing

Manufacturing Demand Side Platform Agency Marketing

What Is OTT Advertising and How Publishers Can Start With It

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher?

Advertising

Advertising Video Ads Ad Server Cookies

What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Check it out!

Advertising

Advertising Retargeting CPA Audience

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

This kind of regional testing isn’t new, but ITV say traditional regional measurement solutions “can feel old fashioned” compared to those offered by digital platforms. These results can then be compared with other regions where the campaign didn’t run, demonstrating the impact of that campaign.

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

Marketing Ad Tech ROI Retail

AdTech Trends

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

How to Win a Board Game Full of Ad Ops Burning Challenges

Trending Sources

A Publisher’s Guide to Programmatic Video Advertising

Top 6 Benefits of Programmatic Advertising

OTT Advertising: Guide to Over-The-Top Ads (2025)

How Does In-App Advertising Work?

How generative AI is influencing and evolving AdTech

How Publishers Can Make More Money With AdTech

Programmatic Advertising Explained

Future of TV Briefing: Smart TV makers seek to steal the screen

What Is OTT Advertising and How Publishers Can Start With It

What Is OTT Advertising? How Over-the-Top Ads Work (2024)

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

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