Smart-Hub

JUNE 11, 2024

For publishers, these are improved ad fill rates, higher revenue, and better user experience. It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression. The same applies to SSPs.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers. Ad revenue.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94

Monetize More

FEBRUARY 21, 2023

Media buyers typically use demand-side platforms (DSPs) to purchase ad inventory from AdX and AdSense. Higher Fill Rates AdX typically has higher fill rates than AdSense, meaning that more of the available ad inventory is filled with high-quality ads, leading to higher revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Ad network 52

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Digiday

FEBRUARY 15, 2023

On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue. After all, an SSP is more likely to be more attentive to an agency that controls a lot of ad dollars, whereas a demand-side platform doesn’t have to.

Agency 80

Agency Header Bidding Ad Tech Demand Side Platform 80

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 116

Advertising Retail GDPR Real Estate 116

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Brid.tv

SEPTEMBER 26, 2022

The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Formerly known as AirPush, Airnow Media is a demand-side platform and a part of the Airnow mobile app management platform.

Ad network 52

Ad network CPC CPM CPA 52

InMobi

FEBRUARY 28, 2021

Thus, publishers partnered with Universal ID partners will have a higher fill rate. connecting their CRM data to UIDs), demand-side platforms (DSPs) integrate with different UID partners to cater to the various advertisers using their platforms.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Ad Ops Hero

JANUARY 25, 2021

The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively. These platforms will allow the advertisers search for the relevant ad inventory with competitive price to promote their products and services.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. High demand: You can connect with a vast network of demand partners through ad exchanges.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

InMobi

JULY 2, 2020

It’s a fast-growing segment of our business and demand-side platforms (DSPs) are spending well on this supply. It works seamlessly with mediation platforms to send a single ad call to all ad sources simultaneously. Performance DSPs especially have been among the biggest spenders on this supply.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. InMobi recently partnered with Google Open Bidding which makes us the first in-app exchange to go live across all leading header bidding platforms. If a partner’s fill rate or win rate is low, then you should probably reconsider their rank within your monetization stack.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

NOVEMBER 4, 2022

Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-side platforms.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

InMobi

FEBRUARY 22, 2022

There is going to be a shift from retailers working with a single supply-side platform to integrating with any number of retail media networks, solution providers and/or retail DSPs (demand-side platforms) to fully maximize the demand for their retail ad inventory and customer access.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details. Programmatic Ads Benefits.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. This way, optimizing fill rates becomes easier. Let`s explore the main ones.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. This can help increase both the fill rate and revenue. Yes, some settings are required, but establishing the connection between advertisers and publishers is automated. For advertisers, this advantage works as well.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. Advertisers need to keep an eye on the target audience for obvious reasons.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Automatad Inc.

JANUARY 23, 2023

The demand partners get the bid responses from their respective demand-side platforms (DSPs) and return them to the header bidding wrapper. The wrapper selects the demand partner with the highest bid and passes the bid (along with the ad creative) to the ad server via a key value.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. 5 Best In-App Advertising Platforms for Publishers and Developers. There are several major players in the mobile advertising ecosystem.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Smart-Hub

JANUARY 4, 2023

The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. Demand Side Platform (DSP) is a platform through which traffic is purchased. Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. Its media buying platform also comes with plenty of integrations with mobile inventory suppliers, making it an excellent choice for mobile publishers too.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The winning bid (i.e., the highest offer) is awarded the ad impression.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

PubMatic

NOVEMBER 6, 2024

As the connected TV (CTV) / broadcaster video on demand (BVOD) industry in Australia increasingly embraces mediation, an unsung hero is emerging that plays a critical role in driving success for both buyers and publishers: traffic shaping.

Machine Learning 52

Machine Learning Impressions Demand Side Platform Ad Inventory 52