InMobi

JULY 2, 2020

All of this traffic undergoes pre-bid invalid traffic (IVT) filtering and post-bid IVT monitoring by DoubleVerify. 3) Standardizing Header Bidding for DSPs We have gradually ramped up the supply on our exchange available via our header bidding solution for apps, Audience Bidding.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

JUNE 11, 2024

RTB (real-time bidding) emerged in 2009, which had a great impact on programmatic advertising and the introduction of SSPs and DSPs. The concept of header bidding appeared in 2014, and a few years later, supply-path optimization became a part of the technology, solving the challenge of bid duplication.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. We also have noticed that header bidding integrations help improve overall yield. InMobi recently partnered with Google Open Bidding which makes us the first in-app exchange to go live across all leading header bidding platforms.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Digiday

FEBRUARY 15, 2023

On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue. After all, an SSP is more likely to be more attentive to an agency that controls a lot of ad dollars, whereas a demand-side platform doesn’t have to.

Agency 80

Agency Header Bidding Ad Tech Demand Side Platform 80

Brid.tv

SEPTEMBER 26, 2022

This includes features such as access to Google ADX and AdSense, managed header bidding, revenue reports, ad optimization and management, and more. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats.

Ad network 52

Ad network CPC CPM CPA 52

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 15) Do They Offer In-App Header Bidding?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. High demand: You can connect with a vast network of demand partners through ad exchanges.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The winning bid (i.e.,

Advertising 93

Advertising Banner Video Ads Header Bidding 93