SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Martech

DECEMBER 7, 2021

.” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Abhay Singal, CEO, InMobi Marketing Cloud. Catching up on InMobi Marketing Cloud. That’s been our bread and butter for a while.

Advertising 106

Advertising Retail GDPR Real Estate 106

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. In the last month or so alone this pivot has been on full display.

Agency 78

Agency Header Bidding Ad Tech Demand Side Platform 78

InMobi

FEBRUARY 28, 2021

UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. This is where the Universal IDs (or UIDs) come in.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Brid.tv

SEPTEMBER 26, 2022

Now, it’s time to comb through some of the biggest market players and choose the platform that fits all your needs. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats.

Ad network 52

Ad network CPC CPM CPA 52

Automatad Inc.

NOVEMBER 8, 2023

Advertisers could be brands, service providers, and performance marketers. In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. Having one ad exchange will not broaden your demand.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

NOVEMBER 4, 2022

Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video. The player’s header bidding wrapper reaches out to supply-side platforms and ad exchanges. These SSPs and ad exchanges usually purchase creatives from demand-side platforms.

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Header Bidding Ad Server Video Ads Ad Exchange 97

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. billion mobile gamers globally and with an in-game advertising market expected to grow by almost 20% by 2024, it is imperative for gaming publishers to start collaborating with the right bidding partners. are being passed in the bid requests.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come.

Retail 52

Retail Media Demand Side Platform Fill rate 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Smart-Hub

DECEMBER 18, 2023

What is RTB in marketing? RTB revolutionized digital marketing and advertising by significantly reducing the amount of manual work, especially for marketers. This way, summarizing what does RTB stand for in marketing, all the parties involved can focus on their core tasks instead of doing everything manually.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Lemonads

FEBRUARY 26, 2021

The concept of modern affiliate marketing is only possible thanks to the technologies that power this marketing ecosystem. For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. Header bidding. Let’s get started! and gets them to place a bid.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. In other words, your choice of platform can have a major impact on the success of your monetization strategy. Marketplace. Start Monetizing.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Automatad Inc.

JANUARY 23, 2023

Types of Header Bidding Wrappers For a publisher who’s looking to implement header bidding, there are three types of wrappers available in the market – Open-source, Proprietary, and Managed Wrapper solutions. This can lead to higher CPMs and better fill rates for the publisher.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

AUGUST 31, 2022

That is why more and more of them will be moving to the OTT advertising market. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Google Ad Manager 360. Omnichannel Monetization.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Before choosing an advertising solution, be sure to ask these 15 crucial questions.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Smart-Hub

JANUARY 4, 2023

First, having your own advertising platform gives you unlimited opportunities to improve your digital marketing, including making sure your advertising system is as secure as possible. The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. How is SmartHub useful for business?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This advanced programmatic platform comes with an ad server and dozens of yield optimization tools to help publishers maximize revenue.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

PubMatic

NOVEMBER 6, 2024

As the connected TV (CTV) / broadcaster video on demand (BVOD) industry in Australia increasingly embraces mediation, an unsung hero is emerging that plays a critical role in driving success for both buyers and publishers: traffic shaping. Conclusion As the CTV market continues to grow, the importance of traffic shaping will only increase.

Machine Learning 52

Machine Learning Impressions Demand Side Platform Ad Inventory 52

VideoWeek

MARCH 21, 2025

“With this latest step in our relationship with Adobe, were able to push the boundaries of AI-driven creativity and deliver groundbreaking solutions for the marketing and advertising industry,” said Publicis Groupe CEO Arthur Sadoun.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.

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