InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

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Monetize More

FEBRUARY 21, 2023

In this blog post, we will answer common questions that publishers may have about Google AdX and AdSense, including their differences, how media buyers work with them, and how to get started with AdX. Media buyers typically use demand-side platforms (DSPs) to purchase ad inventory from AdX and AdSense.

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Digiday

FEBRUARY 15, 2023

Then Horizon plugged its identifier solution into OpenX’s SSP platform. It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. Havas struck a deal with SSP Freewheel to help it buy CTV in smarter, more transparent ways.

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SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

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Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

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Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Airnow Media. Google ADX 2. AdPushup 4.

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Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

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InMobi

FEBRUARY 28, 2021

The demand side then decodes these UIDs (with keys/token IDs received from their respective buy-side UID partners) and uses them along with mobile advertising IDs and other signals for media buying. Thus, publishers partnered with Universal ID partners will have a higher fill rate.

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Ad Ops Hero

JANUARY 25, 2021

The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively. These platforms will allow the advertisers search for the relevant ad inventory with competitive price to promote their products and services.

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Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. High demand: You can connect with a vast network of demand partners through ad exchanges.

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InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates.

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Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Since this is an automated media buying process, they rely on AI or machine learning algorithms. The programmatic platform comes with abundant options to choose from. Automated ad serving.

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Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. How Does Real-Time Bidding Work?

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Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. This way, optimizing fill rates becomes easier. Let`s explore the main ones.

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Brid.tv

DECEMBER 20, 2022

In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Playable Ads. Playable Ad.

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Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. This can help increase both the fill rate and revenue. They can generate and maximize revenue from media trading on their platforms by applying different margin types.

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Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

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Smart-Hub

JANUARY 4, 2023

The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. Publishers use the SSP to automate the media sales process and effectively manage their advertising space in real time. Demand Side Platform (DSP) is a platform through which traffic is purchased.

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Brid.tv

AUGUST 31, 2022

Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation. Publisher — Publishers are content providers looking for ad demand to monetize their on-demand platforms and streaming services.

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Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. TargetVideo Premium Demand is a great solution for both enterprise and mid-sized publishers. What to Look for in a Video Ad Network?

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VideoWeek

MARCH 21, 2025

Under the terms of the agreement, the German media group will maintain its 71.6 The divestment of non-TV assets is part of MediaForEuropes demands to ProSieben, as the pan-European holding company reportedly gears up to mount a takeover bid for the German broadcaster. . The release marks something of a more combative tone from Google.

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VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.

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