Brid.tv

NOVEMBER 4, 2022

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. How Does Video Header Bidding Work?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. To sum up, ad exchanges are platforms advertisers and publishers use to buy and sell directly.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details. Programmatic Ads Benefits.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. It’s important to note that optimizing an RTB campaign is a relatively labor-heavy process.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. To sum up, ad exchanges are platforms advertisers and publishers use to buy and sell directly.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. In other words, it is not enough for publishers to simply show the ad — the user must also click on it for the publisher to make a profit.

Advertising 75

Advertising CPM Mobile Ads CPC 75