Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. When a publisher puts ad space up for sale, advertisers make offers to buy this space. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

SEPTEMBER 26, 2022

Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Even if you only have a website you want to monetize, omnichannel capabilities will allow display ads to show up on various devices, from PCs to mobile phones. AdMaven 14. PropellerAds 15. Marketplace FAQ. Airnow Media.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. This can help increase both the fill rate and revenue. For instance, for those DSPs that bid with high prices, you may want to set up a higher percentage. For advertisers, this advantage works as well.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Smart-Hub

JANUARY 4, 2023

Such a platform can be easily customized and scaled to the owner’s needs. Usually, the platform owner can change the logo, host the platform on their domain, set up the display of API links and RTB endpoints from their domain, etc. Demand Side Platform (DSP) is a platform through which traffic is purchased.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The winning bid (i.e., the highest offer) is awarded the ad impression.

Advertising 93

Advertising Banner Video Ads Header Bidding 93