Demand Side Platform Finance Pop-Up 
Basis
APRIL 24, 2023
billion , making up approximately one-third of total OOH ad spend. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). YoY in the US.
Paleo AdTech
DECEMBER 10, 2023
Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. ” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paleo AdTech
MARCH 22, 2022
The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).
Basis
APRIL 24, 2023
billion , making up approximately one-third of total OOH ad spend. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). YoY in the US.
VideoWeek
FEBRUARY 23, 2024
However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.
VideoWeek
JUNE 21, 2024
This is up from 29 percent in 2017. ” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.
Single Grain
DECEMBER 6, 2019
If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Get A Free Consultation. million units to 26.1
Expert insights. Personalized for you.
88 
Let's personalize your content