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Adtech comprises two primary platforms: demand and supply-side. While demand-sideplatforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-sideplatforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-sideplatforms.
This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Marketers can leverage DeFi platforms for targeted financial marketing, customer acquisition, and loyalty programs. Send targeted marketing messages. Measure, measure, measure.
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