Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering.

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

illumin

JUNE 27, 2024

Uber’s Journey Ads expansion includes partnerships with demand-side platforms or DSPs such as Google’s Display & Video 360 and Yahoo DSP. The move comes as part of Uber’s continued efforts to build its advertising business, especially as the platform aims to reach $1 billion in ad revenue by the end of 2024.

Demand Side Platform 59

Demand Side Platform Video Ads Food Advertising 59

illumin

APRIL 30, 2024

For instance, if a customer frequently orders food (say, burgers) through a brand’s app, a marketer can use geo-targeting to offer personalized deals tailored to their choices and where they usually pick up their food (like offering a discount or free add-ons at the local burger joint the customer usually orders at).

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 80

Advertising Demand Side Platform Pop-Up Audience 80

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? What do you look for in demand-side platforms? An omnichannel DSP is very different than a niche or highly specialized DSP. That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

MNTN

JANUARY 6, 2025

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms.

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

JANUARY 18, 2023

What’s next While concrete proof of this changing anytime soon is scarce, what little is available should provide food for thought. “But at the end of all that effort, hands-on-keyboard traders still push the great majority of spend through the open auction.”

Advertising 75

Advertising Ad Tech Demand Side Platform Agency 75

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising 95

Advertising Cookies CPM Retargeting 95

Single Grain

MARCH 16, 2020

In this business model, the white-label ad tech provider simply shares its platform with the new owner who labels and promotes the product under its own brand, based on a typical SaaS payment method. It’s almost impossible to get these details at scale when you work with so many partners at the same time.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s. In-app video advertising is an ideal way to engage and acquire mobile users and provide them with a positive user experience.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Digiday

FEBRUARY 28, 2023

That is to say the business continues to see a steady flow of ad dollars into its platform. Over the fourth quarter, the business saw its automotive and food and drink advertising verticals grow at 25%. In other words, it’s single point of integration, and subsequently a single bill to pay.

Ad Tech 68

Ad Tech Finance Demand Side Platform Non-Profit 68

Clearcode

APRIL 21, 2023

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

AUGUST 8, 2023

Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies. I enjoy cooking and often making lip-smacking food and getting creative with some innovative cocktails.

Demand Side Platform 52

Demand Side Platform Viewability Food Conversion 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Risk warnings within ads must also be made clearer, and ‘refer a friend bonuses’ are now banned, according to Reuters.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 55

Advertising Demand Side Platform Pop-Up Audience 55

VideoWeek

NOVEMBER 8, 2024

Trade Desk Posts Q3 Revenue Jump The Trade Desk, a demand-side platform (DSP), reported a 27 percent jump in Q3 revenues, and projected Q4 revenues above Wall Street expectations. Brands, the fast food group which operated KFC, Pizza Hut, and Taco Bell among others, says its investments in AI-powered marketing are paying off.

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms.

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

MAY 8, 2024

Roku: Partnerships with iSpot and The Trade Desk Smart TV software and hardware maker Roku announced two major deals at its presentation, with demand-side platform The Trade Desk and measurement provider iSpot. Vizio also said it has agreed deals with food delivery apps, using their data to power some of these shoppable ads.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising 52

Advertising Cookies CPM Retargeting 52

VideoWeek

SEPTEMBER 15, 2023

Criteo Expands DSP and Retail Media Platform Criteo, a French ad tech firm, has announced the general availability of its self-service demand-side platform (DSP), Commerce Max. That round of funding brought VideoAmp’s valuation up to $1.4 billion, according to the company’s own calculations. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Click here to download it for free right now! Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Denstu X has won an expanded remit with food industry giant McCormick & Company, being named the brand’s agency of record after a review.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Click here to download it for free right now! Home decor.

Marketing 111

Marketing SEO Machine Learning Banner 111

Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). A native ad unit targeting your "food lovers" persona, built using your first-party data. $10. Your ad operations team would manually set up and monitor campaigns.

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP).

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360).

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

FEBRUARY 16, 2024

. “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.)

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Home decor. B) Google Lens. And Pinterest is not the only one with visual search.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-side platform (DSP), to grant marketers access to CTV and online video inventory. Read more on VideoWeek.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

JUNE 28, 2024

Immediate Launches New Ad Tools for Opted-Out Users Publishing group Immediate, which runs titles including the Radio Times, Good Food, and BBC Gardeners’ World, has launched new ad tools to reach opted-out audiences in partnership with Opt Out Advertising.

Retail 52

Retail Media Agency Cookies 52