Demand Side Platform Food Impressions 
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.
Single Grain
SEPTEMBER 4, 2019
the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.
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InMobi
SEPTEMBER 11, 2019
When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs? What do you look for in demand-side platforms?
Digiday
JANUARY 18, 2023
Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter. In fact, this is what’s happening (albeit slowly).
Digiday
OCTOBER 27, 2022
Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.
illumin
APRIL 30, 2024
For instance, if a customer frequently orders food (say, burgers) through a brand’s app, a marketer can use geo-targeting to offer personalized deals tailored to their choices and where they usually pick up their food (like offering a discount or free add-ons at the local burger joint the customer usually orders at).
MNTN
JANUARY 6, 2025
These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Apart from the inventory, tracking, measurement, and overall experience benefits – attribution is a priority for performance marketers and they should be wary of how this is measured on other OTT ad platforms.
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