Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 billion during the period.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

Digiday

OCTOBER 26, 2022

Ranked as one of adland’s top three, Amazon now counts Facebook and Google among its peer set with the e-commerce giant preparing to accelerate its media business, a division that generated $8.8 billion in revenue last quarter. Attribution, ease of use, partnerships, and better signals.

Ad Tech 73

Ad Tech Demand Side Platform Ad Server Food 73

Digiday

JANUARY 18, 2023

region of media consultancy TPA Digital. What’s next While concrete proof of this changing anytime soon is scarce, what little is available should provide food for thought. Media agencies, in particular, have been keen to get a foothold here.

Advertising 76

Advertising Ad Tech Demand Side Platform Agency 76

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. What does this all mean?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? This gives advertisers the ability to buy media across multiple ad exchanges. What do you look for in demand-side platforms? Let us know on social media!

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

illumin

JUNE 27, 2024

Uber’s Journey Ads expansion includes partnerships with demand-side platforms or DSPs such as Google’s Display & Video 360 and Yahoo DSP. The move comes as part of Uber’s continued efforts to build its advertising business, especially as the platform aims to reach $1 billion in ad revenue by the end of 2024.

Demand Side Platform 59

Demand Side Platform Video Ads Food Advertising 59

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising 98

Advertising Cookies CPM Retargeting 98

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s. Over 17% of all media budgets devoted to mobile devices now goes to video.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As a result, they report investing around 54% of their ad budget on average into programmatically purchased media. As users browse various websites or apps, it will collect and analyze data in real time.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Basis

APRIL 24, 2023

So, how does digital out-of-home advertising differ from traditional out-of-home advertising, and how should marketers embrace it within their media mix? Our Media Strategy & Activation Team can help. Read on to find out. What Is Digital Out-of-Home Advertising? YoY in the US. In 2023, it is projected to grow an additional 46.8%.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Home decor.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

JULY 18, 2023

But programmatic advertising streamlines the process of media buying, making it more efficient. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces. Knowing these pillars will help you understand how automated digital media campaigns work.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. Home decor.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

MAY 8, 2024

This includes cross-media measurement from iSpot.tv, allowing advertisers to measure the incremental reach of TikTok campaigns compared to the linear TV portion of their campaign. The social media giant is further using Machine Learning to power creator recommendations on Instagram, helping brands find creators to partner on campaigns.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

VideoWeek

SEPTEMBER 15, 2023

David Kenny oversaw a rocky five years at the ratings giant, during which it lost and partially regained its Media Ratings Council (MRC) accreditation. The company also launched its cross-media measurement product Nielsen ONE, and was acquired in a private equity deal valued around $10 billion. Read on VideoWeek. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

FEBRUARY 23, 2024

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising 52

Advertising Cookies CPM Retargeting 52

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. Also this week, The Trade Desk began extending OpenPath, its supply-path optimisation (SPO) product, to CTV media owners.

Marketing 52

Marketing Media Entertainment Agency 52

Digiday

APRIL 24, 2023

Tubi’s Chief Revenue Officer Mark Rotblat described a takeover by Hormel Foods’ Planters brand. “We Likely of more importance to advertisers than YouTube’s UGC is the platform’s access to parent company Google’s entire first-party search and browser history data through Google’s demand-side platform (Display & Video 360).

Audience 69

Audience Agency Advertising Ad Exchange 69

Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). A native ad unit targeting your "food lovers" persona, built using your first-party data. $10. Retail Media. $5 The advertiser would come to you for reporting.

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

NOVEMBER 8, 2024

Discovery (WBD) is losing money from its linear TV business as revenues transition to its streaming operations, according to the US media giant. “Our readers are more conscious than ever of their media choices. WBD Streaming Gains Fail to Offset TV Losses Warner Bros.

Ad Tech 52

Ad Tech Media Agency Audience 52

Single Grain

NOVEMBER 28, 2023

AI can also analyze consumer behavior and search patterns, and use data from social media platforms like Instagram and blog posts to help businesses understand how customers find their products and services. Videos are 2X as likely to be shared on social media compared to other types of content.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. 12) Social Media Stories. Home decor. B) Google Lens.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Origin Requests TV Spot Records for Cross-Media Measurement. billion hours were streamed in 2022, alongside 8 billion social media impressions.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

MAY 12, 2023

CEO Jeff Green cited continued shifting of TV budgets towards CTV and the growth of retail media as two major drivers of the company’s growth. Activate allows buyers to carry out non-bidded direct deals on PubMatic’s programmatic platform. The SSP suggested the solution could lead to increased revenue on both sides of the aisle.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Digiday

FEBRUARY 28, 2023

That is to say the business continues to see a steady flow of ad dollars into its platform. Over the fourth quarter, the business saw its automotive and food and drink advertising verticals grow at 25%. However, all that supply is nothing without demand so Magnite has been trying to lock that down too.

Ad Tech 68

Ad Tech Finance Demand Side Platform Non-Profit 68

VideoWeek

JUNE 28, 2024

In this week’s Week in Review: FIFA seeks new investment for its streaming service, GroupM and Tesco sign a landmark retail media deal, and the UN asks tech companies to move away from programmatic advertising. Retail media is a major growth area being targeted by all of the agency holding groups at the moment.

Retail 52

Retail Media Agency Cookies 52

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). The partners said the move reflects the growing demand for self-serve solutions within retail media.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

The pan-European media group also forecast advertising growth in Q4, resulting in full-year growth around 5 percent. Italy was the driving force, proving that our strategy of a cross-media system is effective and brings excellent results when the market is there,” said MFE CEO Pier Silvio Berlusconi.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

DECEMBER 6, 2024

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Top Stories MFE Lines Up 3.4 1, Reuters reported this week.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. ITV AdVentures Launches Pair of Startup TV Campaigns ITV AdVentures Invest, the broadcaster’s Media for Equity division, announced two new partnerships on Tuesday.

Ad Tech 52

Ad Tech Ad Server Media Agency 52