MNTN

JANUARY 6, 2025

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

MARCH 14, 2024

Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. Heard an ad for a home security system while listening to a true crime podcast?

Advertising 98

Advertising Cookies CPM Retargeting 98

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52