Martech

APRIL 21, 2022

The advent of privacy regulations such as GDPR and CCPA has encouraged companies to increase data collection transparency, building more trust among customers.

Marketing 115

Marketing Data Management Platform Demand Side Platform MarTech 115

Martech

NOVEMBER 8, 2021

The advent of privacy regulations such as GDPR and CCPA has encouraged companies to increase data collection transparency, building more trust among customers.

Entertainment 91

Entertainment Marketing Data Management Platform Demand Side Platform 91

InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

Demand Side Platform 40

Demand Side Platform Advertising GDPR Ad Exchange 40

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. The RTB Ecosystem The real-time bidding (RTB) ecosystem is a complex network of platforms and technologies that enable advertisers to purchase ad inventory in real-time bidding auctions.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 84

Cookies Marketing Demand Side Platform Ad Server 84

Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

Ad Exchange 88

Ad Exchange Header Bidding Ad Space Ad Inventory 88

InMobi

FEBRUARY 28, 2021

While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) connecting their CRM data to UIDs), demand-side platforms (DSPs) integrate with different UID partners to cater to the various advertisers using their platforms. Identity has been a hot topic for a while now in the ad tech world.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

SEPTEMBER 27, 2020

We are working with all our demand-side platform (DSP) partners to ensure that they are fully prepared to consume the TCF 2.0 strings so that users who provide consent are valued appropriately by the demand bidders. InMobi will continue to be compliant with all the industry initiatives driven by IAB.

Demand Side Platform 52

Demand Side Platform GDPR Communications Agency 52

TechCrunch Ads

MAY 26, 2022

Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

SEPTEMBER 9, 2020

The Identity group included representation from publishers (Kwalee and MyRadar), demand-side platforms (Criteo, Amazon, Moloco) and our identity partner LiveRamp. We also saw this as an opportunity to use these smaller groups for more focused chats on specific themes. One of those themes for us this year was identity.

Click Through Rate 52

Click Through Rate Demand Side Platform GDPR Banner 52

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” We see what happened with GDPR.

Advertising 103

Advertising Retail GDPR Real Estate 103

Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How do they honor user data in the context of GDPR, CCPA, and other privacy laws? How the DSP will assure brand safety? What technology is leveraged for the same?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

Digiday

DECEMBER 20, 2022

Earlier this year Digiday revealed how Apple was seeking talent to build a demand-side platform — one of the most egregious of advertising technologies, according to Apple’s public proclamations. ” And it is for such ignominious lows, that Meta CEO Mark Zuckerberg makes this list.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances.

Header Bidding 87

Header Bidding Ad Server Ad Tech Demand Side Platform 87

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

MAY 31, 2023

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass.

Retail 52

Retail Media Non-Profit Ad Tech 52

Clearcode

APRIL 21, 2023

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. Source: Clearcode.cc The overall attractiveness of the offers presented to them. Ad revenue.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post.

Media 52

Media Retail GDPR Agency 52

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

Affiliates 52

Affiliates CPA CPM CPC 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). DMP can quickly provide such services, topped with great analytics and assistance in GDPR adherence struggles. Programmatic monetization strategies.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

NOVEMBER 29, 2020

DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). GDPR) is great for protecting privacy, but it often blocks information sharing and, therefore, visibility.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. And the group said that programme costs fell €19.4

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Get inspired by some of these brands using social media stories.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

JUNE 8, 2022

However, they still require consent under the EU’s GDPR. is the mostly widely used header bidding wrapper on the web and includes “ … more than 300 demand sources and 50 analytics adapters. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” According to the company , Prebid.js and other products.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Get inspired by some of these brands using social media stories.

Marketing 111

Marketing SEO Machine Learning Banner 111