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This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-SidePlatforms (SSPs), Ad Exchanges, and Demand-SidePlatforms (DSPs). Key Components of Header Bidding 1. It also supports testing Prebid.js
DSPs, (demand-sideplatforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms). Programmatic media buying includes the use of DSPs, SSPs, and DMPs. That’s a lot of money!!
The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. Wide reach. Programmatic monetization strategies.
However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.
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