Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

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TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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VideoWeek

AUGUST 12, 2022

But ProSieben, like other broadcasters, also cited an unstable advertising market, saying it is “difficult to forecast until the end of the year because of the current market and environment conditions” New Details Emerge of Google FAST Service. Criteo Hit with €60 Million GDPR Fine. The Week in Tech.

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Martech

DECEMBER 7, 2021

.” Abhay Singal, co-founder of InMobi Group and CEO of InMobi Marketing Cloud was in an upbeat mood when we caught up with him on a recent visit to the East Coast from his home in San Francisco. Abhay Singal, CEO, InMobi Marketing Cloud. Catching up on InMobi Marketing Cloud. That’s been our bread and butter for a while.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

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Digiday

JULY 17, 2022

Under fire from regulatory authorities in multiple geographies, the internet’s biggest names such as Alphabet, Amazon, Apple, and Meta are now posed with more profound challenges than the private markets have ever dealt them. We have experience with the same remedies in other exchange markets. Google grievances.

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Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

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Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. And, of course, such market demand has its obvious advantages.

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InMobi

FEBRUARY 28, 2021

While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) UIDs are standardized identifiers that recognize users and user identities across different platforms. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices.

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InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. Sometimes, depending on who is involved, an agency trading desk (ATD) may be involved in the transaction.

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Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Digiday

DECEMBER 20, 2022

The list of casualties is not limited to the industry’s largest social platforms as countless ad tech companies are also feeling the pain with iPhone users (one of the most highly desirable demographics among marketers) much more difficult for advertisers to target and track.

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illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. What is Generative AI?

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Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. For instance, marketers can create histograms showing the approximate number of users in a location who have seen their ads.

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Clearcode

APRIL 21, 2023

A Customer Data Platform (CDP) for Building Audiences Privacy protection trends have impacted the way publishers cooperate with advertisers in terms of collecting and exchanging information about users. CDPs mainly gather first-party data and utilize it for a variety of tasks, including marketing, customer support, and advertising.

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Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How do they honor user data in the context of GDPR, CCPA, and other privacy laws? How the DSP will assure brand safety? What technology is leveraged for the same?

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Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

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Lemonads

APRIL 29, 2020

In addition, digital marketers need to find strong and reliable traffic sources for the ads they create. There are dozens of traffic sources available on the market, but Adcash has earned a solid reputation for being one of the most reliable DSP providers out there. Let’s check out our findings. What is Adcash?

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VideoWeek

AUGUST 25, 2023

The outlook suggests Alibaba, Alphabet, Amazon, ByteDance and Meta will yield a combined market share of 51.9 MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. Advertisers will automatically appear in search results and can opt out within TikTok’s ad platform. percent by 2024.

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VideoWeek

AUGUST 30, 2024

In this week’s Week in Review: The Trade Desk is rumoured to be working on a TV OS, a US court strikes down big tech’s liability shield, and Gap says it’s investing more in upper funnel marketing. Gap is indeed looking to drive up effectiveness and efficiency in its marketing, working with new media agency OMG to do so.

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Lemonads

NOVEMBER 29, 2020

The timely planning of an effective data-driven digital marketing strategy with an omnichannel address is all that really can make the difference to a company and make it more competitive in its sector! The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market.

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Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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VideoWeek

APRIL 28, 2023

“Our focus on AI over the last five years is paying off, with many examples of our work with clients, using the main AI platforms, in-market today,” said CEO Mark Read in a statement. The results were horrendous,” said Alex Gorlick, CEO of marketing agency Intensify. And the group said that programme costs fell €19.4

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Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. and CTV video ads.

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Digiday

JUNE 8, 2022

Privacy-friendly identifiers allow publishers to rely on user-volunteered first-party data – such as email addresses, names, clicks and more – in larger, more open markets without compromising user privacy. Based on an interview with Steve Silvers, Neustar’s svp and gm of marketing solutions – identity. Deep dives into the IDs.

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VideoWeek

OCTOBER 7, 2022

“Our market engagement model is well positioned to drive partner adoption by allowing TV OEMs and automotive OEMs to brand the experience, retain customer ownership, and actively participate in long-term revenue generation.” UK Government Plans to Replace GDPR. Political Marketers Resentfully Turn to Facebook.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. While Spotify is primarily known as an audio platform, it’s been growing out its video offering in recent years. percent YoY. The total includes $24.95

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Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

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Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Dive Deeper: AI Trends in Marketing for 2019 [Infographic].

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

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