Martech
MAY 2, 2022
It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on. Growing audience.
Ad Monsters
OCTOBER 2, 2024
This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs). Requestly : A browser extension that simplifies ad operations troubleshooting.
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Smart-Hub
JUNE 17, 2024
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. In any case, the more settings are applied, the more targeted the campaign gets.
illumin
APRIL 30, 2024
This lets marketers target ads not just based on a potential customer’s location, but also on their interests and preferences. Using geotargeting offers personalization options in targeted advertising without depending on ID-based identifiers, third-party data, or cookies. This is the essence of geotargeting.
illumin
APRIL 16, 2021
Apple’s upcoming iOS 14.5 privacy update aims to enhance user transparency and control over the iOS device identifier used for a variety of digital activities, otherwise known as “IDFA” (or, Identifier For Advertising). What Apple’s privacy update is Not Doing Apple is not eliminating the IDFA altogether.
illumin
AUGUST 26, 2020
Advertisers may see digital out-of-home (DOOH) advertising as reserved for booming metropolitans and utopian societies. While we haven’t achieved Blade Runner status yet, DOOH will eclipse traditional OOH media in just a few years. OOH media is one of the oldest and easiest to recognize forms of advertising.
illumin
DECEMBER 14, 2023
These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).
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