Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. What is Mobile Programmatic Advertising? Keep the spending under control.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In essence, IGA is programmatic advertising for video games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In essence, IGA is programmatic advertising for video games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. Great targeting capabilities. The leverage of different types of data helps SSP to create advanced targeting options. They can be placed within the text or appear in a pop-up (interstitial ads).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52