Remove Demand Side Platform Remove Header Bidding Remove Impressions Remove Pop-Up
article thumbnail

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Header Bidding Platform increases programmatic yield.

article thumbnail

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

article thumbnail

What is programmatic advertising and how to earn from it?

Smart-Hub

But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic. Based on the data from the DMP, the DSP understands which impressions are worth buying for which users.

article thumbnail

7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Programmatic digital advertising enables purchasing mobile traffic automatically from the numerous publishers who monetize their inventory via RTB (on a per-impression basis). music gig, party or storefront).

article thumbnail

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Fabrick ID is a programmatic token that is made up of a variety of publisher-provided PII and is designed as a cookie replacement.