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In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like headerbidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
When a publisher joins a supply-sideplatform , this platform collects data on the publisher’s ad realestate. Every time a user visits the publisher’s website or plays a video, this realestate is offered on an ad exchange. Sell-Side vs. Buy-Side Programmatic Platforms.
Programmatic advertising is a method of buying and selling ad realestate in real time using a software solution such as a programmatic ad network. The website or video player puts an ad impression up for auction using a supply-sideplatform (SSP). The winning bid (i.e.,
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