Demand Side Platform Header Bidding Viewability 
Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
MediaFuse
JULY 10, 2017
One example of this is header bidding on video. Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. Another change that the curated marketplace has embraced is the use of header bidding on video. Header Bidding.
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InMobi
MARCH 9, 2021
SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO).
InMobi
JULY 26, 2021
It’s time to partner with the right bidding platform. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals.
Adtelligent
OCTOBER 6, 2021
Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).
Automatad Inc.
NOVEMBER 23, 2023
How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.
Monetize More
JANUARY 18, 2023
With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.
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