Demand Side Platform and Healthcare

DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare

Healthcare Impressions Demand Side Platform Pharmaceuticals

DeepIntent Celebrates Robust Year-Over-Year Growth as Healthcare Marketers Invest in Digital Channels, Particularly CTV

Martech Series

JANUARY 11, 2023

DeepIntent , the leading healthcare advertising technology company built to influence better patient health and business outcomes, today announced that it has reached a significant milestone, achieving growth for the fifth consecutive year and a triple-digit percentage growth rate across connected television (CTV) campaigns.

Healthcare

Healthcare Pharmaceuticals Demand Side Platform Marketing

Navigating the New Rules of Marketing to Multicultural Audiences

Ad Monsters

SEPTEMBER 24, 2024

The Problem with ‘Headless’ Platforms Headless platforms are like data warehouses — they store information but lack a consumer-facing interface to collect or manage consent. However, these platforms often operate without direct consumer interaction, meaning they can’t collect opt-ins or manage opt-outs.

Audience

Audience Marketing Healthcare Demand Side Platform

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. Publicis and Meta Find Lookalike Audiences Perform Best for Healthcare Marketing. The Trade Desk Posts 35 Percent Growth in Q2.

Advertising

Advertising GDPR Banner Healthcare

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.

Ad network

Ad network Ad Exchange Ad Space Audience

Ad Network: What Is It and How Does It Work?

MNTN

AUGUST 5, 2024

Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.

Ad network

Ad network Ad Exchange Ad Space Audience

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass.

Retail

Retail Media Non-Profit Healthcare

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads

Video Ads Impressions Viewability Media

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Healthcare brand Sanofi and Omnicom Media Group have announced they are testing IAS Signal, a platform which tracks carbon emissions from ad campaigns developed by IAS and Good-Loop.

Agency

Agency Media Non-Profit Retail

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). In the US in Q4, WPP saw a 4.5 percent growth in Q4, offsetting a 3.4

Ad Tech

Ad Tech Pop-Up Retail Media

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.

Non-Profit

Non-Profit Cookies Audience Ad Tech

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

NOVEMBER 28, 2023

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

Marketing

Marketing First-Party Cookies SEO Audience

AdTech Trends

DeepIntent Outcomes Hits 65% of Campaign Impressions, Meeting Healthcare Advertisers’ Demand for Improved Measurement and Optimization

DeepIntent Celebrates Robust Year-Over-Year Growth as Healthcare Marketers Invest in Digital Channels, Particularly CTV

Trending Sources

Navigating the New Rules of Marketing to Multicultural Audiences

The WIR: ProSieben’s Ad Revenues Fall, Google Moves into FAST, and the FTC Prepares a Crackdown on Data Collection in Advertising

How to Build a Dynamic Creative Optimization (DCO) Tool

Ad Network: What Is It and How Does It Work?

Ad Network: What Is It and How Does It Work?

The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

23 Digital Marketing Trends You Can’t Ignore in 2024

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