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DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.
Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.
Types of Ad Networks Ad networks are classified into one of the following types: Vertical Ad Network A vertical network specializes in a specific niche or industry, such as healthcare, technology, or travel.
This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. This works by gathering data from sensors installed on the digital screen and then using this data to personalize advertisements for customers.
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