Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Playwire

MAY 3, 2023

Before demand-side platforms (DSPs), marketers and advertising agencies had to do a lot of footwork to implement comprehensive digital advertising campaigns. Suddenly, ad buyers had a simple and effective way to purchase impressions across many publishers in a single, centralized location.

Demand Side Platform 96

Demand Side Platform Ad Tech Impressions Agency 96

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 105

Demand Side Platform Ad Exchange Ad Inventory Impressions 105

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 88

Click Through Rate Demand Side Platform Agency Media 88

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. While they might offer seemingly attractive metrics, several considerations are crucial for marketers to avoid unintended consequences, particularly concerning the impact on publishers.

Marketing 104

Marketing Demand Side Platform Audience Impressions 104

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

MARCH 19, 2024

Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. This all takes place in the time it takes for a web page to load.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points. What Is a Meta-DSP?

Demand Side Platform 79

Demand Side Platform Impressions Ad Exchange Ad Space 79

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). What is Mobile Programmatic Advertising?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023.

Demand Side Platform 98

Demand Side Platform Viewability Impressions Ad Tech 98

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Smart-Hub

JUNE 11, 2024

Additionally, enhanced transparency allows for reducing the risk of fraud and, as a result, building trust between publishers and marketers. It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression.

Demand Side Platform 56

Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is the Difference Between a Supply-Side Platform and a Demand-Side Platform?

Header Bidding 78

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 78

MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. The DSP will work to find available impressions that fit within all of these criteria. What is a DSP?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

PubMatic

NOVEMBER 6, 2024

This involves analysing the available ad inventory, understanding the demand from various Demand-Side Platforms (DSPs), and selecting which ad requests to prioritise based on factors like bid value, relevance, and audience targeting. This means SSPs need to decide which traffic to prioritise sending to each DSP.

Machine Learning 52

Machine Learning Impressions Demand Side Platform Ad Inventory 52

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech Series

JANUARY 5, 2023

Scope3 provides measurement of each publisher’s carbon emissions within the PMPs we now offer, creating a clear path for advertisers to invest in these ad impressions while also rewarding publishers that are transitioning to greener, lower carbon footprints with greater demand for their supply.”.

Demand Side Platform 90

Demand Side Platform Advertising Impressions Media 90

Digiday

JANUARY 29, 2023

The open market of programmatic inventory, where prices are decided in real-time through an auction, is in a precarious spot. Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. This has been happening for a while now.

Marketing 73

Marketing Demand Side Platform Ad Tech Impressions 73

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As there are a lot of DSPs in the market, how to choose the right one?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech

JANUARY 3, 2024

Marketers can test various styles of ads and get quick results. It’s “data-driven marketing” — unless the numbers are mostly B.S., Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).

Advertising 110

Advertising Impressions Demand Side Platform Conversion 110

Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

Demand Side Platform 76

Demand Side Platform ROI Impressions Agency 76

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How big is the programmatic advertising market?

Advertising 111

Advertising Marketing Ad Exchange Retail 111

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. RTB allows you to bid on ad impressions as they become available in real time.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process. RTB allows you to bid on ad impressions as they become available in real time.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Because ads are being served to Lowe’s customers on these off-site properties, advertisers will be able to connect the dots from impressions to purchases at Lowe’s. Dig Deeper: Why we care about retail media networks.

Retail 98

Retail Media Demand Side Platform Ad network 98

Digiday

SEPTEMBER 26, 2022

Every downturn, like clockwork, publishers try to remind marketers why they should buy their ads directly from them — or at least as directly as possible. It’s a pitch that goes something like this: if ad dollars are shrinking for marketer x then why not spend more of it with us? As ever, demand drives prices.

Advertising 72

Advertising Marketing Ad Tech Impressions 72

Digiday

SEPTEMBER 20, 2022

Financial details of both transactions were not disclosed but what’s telling is how each of them signifies simultaneous M&A trends that have emerged as ad tech companies press pause on thoughts of raising funds on the public markets.

Ad Tech 61

Ad Tech Marketing Demand Side Platform Impressions 61

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Digiday

JUNE 6, 2022

It’s launching its own supply-side platform — that ad tech publishers use (but don’t tend to own) to maximize the worth of their impressions. For now, Vox’s SSP only sells the specific Athena ad format to marketers who bid specifically from The Trade Desk. The more this happens, the better it is for publishers like Vox.

Media 86

Media Demand Side Platform Ad Tech Impressions 86

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Martech Series

NOVEMBER 29, 2022

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. The process takes place within milliseconds as a user loads a web page, allowing advertisers to bid on individual impressions based on their targeting criteria.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. The process takes place within milliseconds as a user loads a web page, allowing advertisers to bid on individual impressions based on their targeting criteria.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

MNTN

SEPTEMBER 30, 2024

Modern advertising platforms rely on programmatic bidding systems to assign ad slots and allow marketers to fight for the right to display their content. The process takes place within milliseconds as a user loads a web page, allowing advertisers to bid on individual impressions based on their targeting criteria.

Header Bidding 52

Header Bidding Ad Exchange Impressions Ad Server 52

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59