Demand Side Platform Impressions Retail ROI 
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. What is a retail media network?
VideoWeek
JUNE 21, 2024
The Trade Desk Threatens to Shut Off Access to Yahoo Videos The Trade Desk, a demand-side platform (DSP), has told buyers it will no longer monetise Yahoo’s video, accusing the publisher of mislabelling its inventory. Read more on VideoWeek. That is something we have done and are making a lot of progress on.”
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VideoWeek
APRIL 26, 2024
The study also showed that TV has an average full profit ROI of £5.61 By comparison, online video (predominantly YouTube) has an average full profit ROI of £3.86 Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP).
VideoWeek
FEBRUARY 16, 2024
In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The acquisition could make the retail giant a key player in the CTV ad market, competing with Amazon, Roku and Google. percent.
InMobi
FEBRUARY 22, 2022
In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.
VideoWeek
JUNE 9, 2023
“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.
Single Grain
JULY 17, 2023
Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Below, we’ll take a quick look at each of the key elements.
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