What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. What is a retail media network?
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