Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. The excessively high bids from PubMatic’s error affected only a small portion of ad impressions.

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. However, most DSPs are equipped with traffic verification and other features.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

InMobi

JUNE 5, 2018

Running campaigns this way allows the media agency to have two sets of servers tracking impressions (the first being the publishers metrics) and clicks, which is an additional layer of verification and is safer than simply relying on the publisher’s numbers alone. What specific websites/apps the ad ran on.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52