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Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.
Supply SidePlatform (SSP) can totally replace the ad management on the website and app. DemandSidePlatform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly.
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