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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

How Agencies Choose the Right Mobile AdTech Partners Agencies assess the following capabilities of the AdTech Partners: AI-Driven Targeting & DSP Integration: Agencies seek partners with robust machine learning capabilities to analyze first-party and third-party data for precise audience segmentation.

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Index Exchange Doubles Down on Machine Learning with Rivr Acquisition

VideoWeek

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition. The move enables Index to leverage the German company’s ML-based traffic optimisation technology, in order to deal with the growing scale of requests sent to demand-side platforms (DSP).

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AI-powered martech news and releases: February 20

Martech

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The tool used machine learning, behavior insights, and crowd-sourced data to help sales teams target prospects with greater accuracy.

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Programmatic Advertising: The Ultimate Guide

illumin

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

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AI-Driven Personalization Engines in Ad Design

The Ad Tech Blog

These engines utilize machine learning algorithms to optimize ad content, format, and timing to increase user engagement. This data is then processed using sophisticated machine learning models to predict user preferences and likely future actions. How does AI personalize ads?

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What do marketing attribution and predictive analytics tools do?

Martech

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.