Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech Series

AUGUST 31, 2022

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

The Ad Tech Blog

JULY 10, 2024

First, it requires a demand-side platform (DSP) that allows advertisers to manage and optimize their ad campaigns across multiple channels. Additionally, leveraging AI and machine learning algorithms can enhance data analysis and provide deeper insights into user behavior.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

OCTOBER 14, 2021

Artificial intelligence and machine learning applied to analyzing the customer journey anddelivering insights on the next best action. Artificial intelligence and machine learning. Analysis using artificial intelligence and machine learning. Real-time, or close to real-time, data.

Machine Learning 110

Machine Learning Marketing Demand Side Platform Display Advertising 110

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech Series

AUGUST 11, 2022

is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. Sabio Holdings, Inc., This year’s program attracted more than 2,950 nominations from over 18 different countries throughout the world.

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

VideoWeek

FEBRUARY 29, 2024

The company hit eight figure revenues last year, and will use this new funding to pursue further growth through investing in its tech and machine learning department, building out its sales team, and setting up strategic publisher deals. A major untapped market TV has historically been pretty inaccessible to SMBs.

Demand Side Platform 98

Demand Side Platform Ad Tech Machine Learning Agency 98

Digiday

APRIL 27, 2023

And it is within this context that Amazon Advertising, a burgeoning ad platform but one that equally has to contend with Apple and Google’s erosion of traditional online advertising tools , is now flexing its muscles. What’s new?

Cookies 71

Cookies Machine Learning Click Through Rate Demand Side Platform 71

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data. Fueled by both direct consumer relationships and partnerships, Yahoo ConnectID today reaches 167 million authenticated users in the U.S.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. What is Mobile Programmatic Advertising?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

APRIL 18, 2023

“We also found it was clear that an effective and private advertising campaign is going to utilize a combination of different privacy-preserving signals… this indicates that machine learning can play a significant role in driving results and filling the gaps left by the removal of third-party cookies.”

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

InMobi

MARCH 11, 2021

Many aspects of programmatic advertising, ranging from basic controls like frequency capping to the sophisticated audience segments created using machine learning algorithms, have been built around device identifiers. But with Apple’s iOS 14.5 update, advertisers will lose IDFA access for nearly 70% of iOS users.

Demand Side Platform 52

Demand Side Platform Machine Learning Viewability Audience 52

Digiday

DECEMBER 15, 2022

As a reminder, Adelaide’s AU attention metric measures an ad’s likelihood of attention and subsequent impact using a machine learning algorithm trained to proxy outcomes. Pubmatic is a month or two into incorporating Adelaide’s AU attention metric into its offerings.

Demand Side Platform 53

Demand Side Platform Machine Learning Advertising Media 53

Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. Havas Media Group is a prime example.

Media 74

Media Machine Learning Demand Side Platform Agency 74

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Does it leverage machine learning in any capacity? What do you look for in demand-side platforms? Here’s how to decide which one is right for you.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Basis

JULY 1, 2022

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Yes, bid shading works with a range of other optimization tactics, including algorithmic optimization (AO), machine learning optimization (MLO), and group budget optimization (GBO).

CPM 75

CPM Impressions Ad Exchange Demand Side Platform 75

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Digiday

FEBRUARY 1, 2023

That requires a certain blend of data science smarts, product engineering nous, artificial intelligence and machine learning bidding algorithms to make it stick. They have more data on inventory than demand-side platforms. They’re also creating their own supply pipelines of curated inventory.

Agency 71

Agency Media Ad Tech Demand Side Platform 71

Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting.

Advertising 87

Advertising Cookies CPM Retargeting 87

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Why Is Mobile Marketing Shifting to Privacy-First Advertising?

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. How Machine Learning Is Transforming Content Marketing. 14) Social Commerce.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

VideoWeek

MAY 8, 2024

The image-sharing platform has also upgraded its AR asset creation capabilities, enabling users to virtually try on a brand’s products. Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. How Machine Learning Is Transforming Content Marketing. 15) Social Commerce.

Marketing 111

Marketing SEO Machine Learning Banner 111

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

InMobi

JANUARY 25, 2022

Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Clearcode

JANUARY 22, 2023

Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc. The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52