Demand Side Platform Machine Learning Manufacturing 
SODP
MAY 30, 2023
A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Instead, a system of automated buying and selling was developed, using advanced algorithms, machine learning and artificial intelligence (AI) to analyze vast troves of data.
Smart-Hub
JANUARY 4, 2023
White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.
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VideoWeek
MARCH 14, 2025
The Trade Desks First CTV OS Client Sonos Abandons its Hardware Plans Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. percent in 2024, according to Campaign’s analysis, the first drop since the pandemic.
VideoWeek
AUGUST 23, 2024
The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Amazon said the product has no minimum campaign spend, no minimum daily spend and no upfront commitments.
VideoWeek
JANUARY 13, 2023
Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion.
VideoWeek
MAY 5, 2023
The update will use machine learning to provide more granular video analysis, and brings content classification in line with the GARM Brand Safety and Suitability framework. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.
VideoWeek
JUNE 28, 2024
.” The Week in Tech Freely Expands Smart TV Lineup with Toshiba, Sharp and Panasonic Freely, the collaborative streaming service from the UK broadcasters, has announced partnerships with four more major smart TV manufacturers, making the connected TV app available on new Toshiba, Sharp, Panasonic and Metz models.
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