SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Instead, a system of automated buying and selling was developed, using advanced algorithms, machine learning and artificial intelligence (AI) to analyze vast troves of data.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. Amazon said the product has no minimum campaign spend, no minimum daily spend and no upfront commitments.

Ad Tech 93

Ad Tech Cookies Agency Media 93

VideoWeek

MAY 5, 2023

The update will use machine learning to provide more granular video analysis, and brings content classification in line with the GARM Brand Safety and Suitability framework. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

JUNE 28, 2024

.” The Week in Tech Freely Expands Smart TV Lineup with Toshiba, Sharp and Panasonic Freely, the collaborative streaming service from the UK broadcasters, has announced partnerships with four more major smart TV manufacturers, making the connected TV app available on new Toshiba, Sharp, Panasonic and Metz models.

Retail 52

Retail Media Agency Cookies 52