illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Martech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. What is Martech?

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

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MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments.

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Martech Series

AUGUST 31, 2022

Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP). Marketing Technology News: Truecaller for Business Launches New and Enhanced Capabilities for Enterprise Customers.

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The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Comprehensive Funnel Coverage: Cross-channel campaigns cover the entire marketing funnel, from awareness to conversion.

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Martech Series

AUGUST 11, 2022

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World. is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. Sabio Holdings, Inc.,

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Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

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VideoWeek

FEBRUARY 29, 2024

The company hit eight figure revenues last year, and will use this new funding to pursue further growth through investing in its tech and machine learning department, building out its sales team, and setting up strategic publisher deals. A major untapped market TV has historically been pretty inaccessible to SMBs.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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Marketing Machine Learning Banner Conversion Rate 108

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data.

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Digiday

APRIL 27, 2023

And it is within this context that Amazon Advertising, a burgeoning ad platform but one that equally has to contend with Apple and Google’s erosion of traditional online advertising tools , is now flexing its muscles. What’s new?

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Cookies Machine Learning Click Through Rate Demand Side Platform 71

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). What is Mobile Programmatic Advertising?

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. Marketing Technology News: Simplio3D Launches a New Augmented Reality Module Aligned with the Latest Technologies. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

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RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. As there are a lot of DSPs in the market, how to choose the right one? 3) Platform Focus. What are you trying to accomplish? Do you want to reach a broad audience?

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?

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Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

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Ad Monsters

AUGUST 8, 2024

Discover how the Android Privacy Sandbox will transform mobile marketing with insights from Remerge’s Luckey Harpley. As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Why Is Mobile Marketing Shifting to Privacy-First Advertising?

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Single Grain

JULY 20, 2021

market size). Book My Free Marketing Consultation . Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. How Big Is the Programmatic Market Today? Book My Free Marketing Consultation . ads) buying and selling.

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Advertising Demand Side Platform Impressions Retargeting 98

Monetize More

JANUARY 18, 2023

Take advantage of your share of this lucrative market. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Advertising Ad Inventory Machine Learning Ad network 98

Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. The tools are there already, it’s just whether marketers are willing to trust the technology with their money. Havas Media Group is a prime example.

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Digiday

APRIL 18, 2023

“We also found it was clear that an effective and private advertising campaign is going to utilize a combination of different privacy-preserving signals… this indicates that machine learning can play a significant role in driving results and filling the gaps left by the removal of third-party cookies.”

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Basis

JULY 1, 2022

The programmatic ecosystem was essentially becoming so difficult to navigate within a second-price framework that the market needed a switch. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Enter bid shading. above the next highest bid).

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CPM Impressions Ad Exchange Demand Side Platform 81

Digiday

DECEMBER 15, 2022

As a reminder, Adelaide’s AU attention metric measures an ad’s likelihood of attention and subsequent impact using a machine learning algorithm trained to proxy outcomes. Looking at it from the brand side, Giacchetti said it’s too early to tell the impact of attention metrics on SSPs.

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InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Does it leverage machine learning in any capacity? And, these specialized DSPs represent around 20% of the mobile ad programmatic market now. That all depends.

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

FEBRUARY 1, 2023

“There is a place for someone with enough market intel to step in and perform curation on the supply-side and then package that inventory up for the demand-side to purchase,” said Ryan Eusanio, managing director of digital activation at Omnicom Media Group. This won’t happen overnight, obviously.

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Agency Media Ad Tech Demand Side Platform 71

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. The AI and machine learning technology decide what the ideal bid is, how much each stakeholder offers, and who wins the offer.

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Affiliates Machine Learning Demand Side Platform Impressions 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. But the solution is much more adaptable in digital advertising settings, making it a sensible (if not increasingly critical) element of modern marketing strategies.

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Advertising Cookies CPM Retargeting 92

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google Ad Manager 360. Automated Reporting.

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Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. 5) Optimization Optimization is a continuous process in programmatic marketing.

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VideoWeek

MAY 8, 2024

The US broadcaster said the data will be bundled into deals “at no additional cost”, allowing marketers to see the impact of ads on outcomes, such as site visits or product searches. The image-sharing platform has also upgraded its AR asset creation capabilities, enabling users to virtually try on a brand’s products.

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InMobi

JANUARY 25, 2022

Even though Android users are a highly valuable audience in their own right, many mobile marketers have historically seen a higher return on their investment when targeting iOS users. And in markets like the U.S., Still, most industry observers expect this to be a short-term pivot.

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Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Marketers can utilize DCO tools across the marketing funnel. make a purchase).

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Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. And, of course, such market demand has its obvious advantages.

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MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. The platform even offers network-level reporting, which informs advertisers on which streaming network their ads are most effective.

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SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. As the stakes keep rising, a working knowledge of ad exchange platforms is essential for any professional or entrepreneur whose business involves online marketing in some form.

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