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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. We need to manage it for the sake of growth and profit.

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Why Contextual Targeting in Digital Advertising Is Here to Stay

Basis

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting. Learn more in our report, Identity vs.

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Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. Luckily, MonetizeMore has the perfect ad fraud solution.

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Digital Advertising Guide

Adtelligent

If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Paid search ads appear as the top results on search engines. Semantic search.

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Why Contextual Targeting in Digital Advertising Is Here to Stay

Basis

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting. Learn more in our report, Identity vs.

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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